The whole marketing library — 89 prompts across search, email, social, paid, brand, conversion and press, and which of the eight sub-packs you actually need.
The whole marketing library, and how it fits together
This is the broadest tag on the site — 89 prompts spanning demand generation, search, email, social, paid media, brand, conversion, and press. It works as the entry point to eight more specific packs, each with its own pillar and its own argument.
Rather than restate them, this page does the thing a hub should do: says what each pack is for, what it assumes, and which one you actually need.
One observation worth making first, because it runs through all of them. Every channel covered here has become harder to measure in the same period. Search increasingly answers in place rather than sending a click. Apple made the email open rate uninterpretable. The platforms took the targeting levers and report on their own performance. Privacy changes removed a large share of the tracking that attribution models were built on. The common thread across every sub-pack is the same discipline: decide what you would need to observe to know this worked, before you spend the money — because the reporting you get by default is increasingly generated by an interested party.
Getting found
SEO and content strategy — 68% of US Google searches now end without a click, and ranking and being read have come apart. That pack is about which queries still produce visits, writing so a machine can extract a correct answer, and maintaining what you already published rather than adding to it. Start with Analyze Search Intent Before You Write.
Social media and community — Instagram engagement is down to 0.45% and distribution is interest-based, so followers no longer buy reach and every post is judged cold. It also covers social as a search surface, which is where a growing share of discovery moved. Start with Choose the Social Platforms Worth Your Time.
PR and communications — 86% of journalists say a pitch started some of their work and 73% reject pitches for irrelevance, which makes targeting the product and the pitch the smallest artifact in the process. Start with Decide Whether Your News Is Actually Newsworthy.
Turning attention into pipeline
Lead generation and demand gen — the mechanics of capture, scoring, nurture and handoff, built on the fact that in B2B a lead
is one member of a buying group that will eventually contain a dozen people. Start with Build a Target Account List From Your Best Customers.
Email and lifecycle marketing — Gmail and Yahoo turned deliverability into a hard gate, and Apple made the open rate meaningless. That pack covers the infrastructure first, then the automated messages that actually carry revenue. Start with Fix Your Email Deliverability.
Conversion rate optimization — the research and evidence discipline around testing, including the uncomfortable fact that most sites cannot run a readable A/B test and should be doing qualitative research instead. Start with Diagnose a Leaky Conversion Funnel.
Paid ads and performance marketing — the platforms now own targeting and optimisation, so creative volume and independent measurement are the levers you have left. Start with Pressure-Test Creative Before You Spend Money on It.
Being chosen
Brand and creative — distinctiveness is the scarce asset now that competent execution is effectively free and generative tools pull everything toward the mean. Start with Write Positioning and Messaging That Differentiates You.
Four prompts sit above the channel split because they apply to all of it: Write Positioning and Messaging That Differentiates You, Write a Creative Brief That Gets Good Work Back, Pressure-Test Creative Before You Spend Money on It, and Write a Client Case Study From a Finished Project.
The creative brief is the one most worth running first if you work with anyone else — an agency, a freelancer, a designer, a contractor. Most disappointing creative work is a briefing failure, and it is far cheaper to fix on the way in.
Adjacent packs that carry marketing work
Ecommerce — for physical-product businesses, where the money is made after the click, in product data and per-SKU margin and the return.
Partnerships, channel and affiliates — including the two affiliate prompts, Design an Affiliate Program That Pays for Incremental Sales and Police an Affiliate Program and Cut the Bad Actors. Both are built around incrementality, because an affiliate paid on last click will happily bill you for demand that was already coming.
Nonprofit fundraising — which is marketing under harder constraints: Write a Case for Support People Will Actually Give To and Build a Monthly Giving Program Worth the Setup are persuasion and retention problems where the product is a decision to give money away.
B2B sales — the other side of the handoff. Define the Marketing-to-Sales Lead Handoff is the prompt that belongs to both and gets owned by neither.
Where to start if you are not sure
If you are trying to work out why the numbers moved, start in data analysis rather than in a channel pack — most channel diagnoses fail because the measurement was wrong, not the channel.
If you are spending money and cannot tell what it produced, start with CRO and paid, in that order.
If you have no distribution at all, pick one of search, social or press and commit to it. The failure mode at that stage is a thin presence in all three.
If you are rebuilding, start with positioning. Everything downstream inherits it, and no amount of channel work rescues a proposition nobody can restate.
Where this stops
These prompts produce plans, drafts and briefs from information you supply. They will not invent benchmarks, search volumes, competitor figures, or performance claims, and none of them can promise a result — every recommendation on these pages is a hypothesis you should measure. Advertising claims, endorsement disclosures, email consent, and privacy obligations are governed by law that varies by market and belongs with someone qualified in yours.
How we research & review →
Forces a specific position out of a generalist services business, using evidence from the work you've actually won rather than aspiration. Use it w...
Turns bespoke work you keep repeating into a defined offer with fixed scope, price and delivery process — the change that makes a services business...
Builds a positioning statement and bio around who you are specifically the right agent for, instead of the interchangeable copy that says you are d...
Turns a target area into a 12-month farming plan with a defined saturation goal, a message worth the postage, and a way to tell whether it is worki...
Scripts a listing walkthrough that follows the buyer's actual questions in the order they occur rather than the order of the floor plan. Use it bef...
Produces a set of platform-specific just-listed and just-sold posts that give a reason to stop scrolling instead of announcing an address. Use it t...
Turns your property facts into MLS and portal copy that leads with what is actually distinctive, stays inside Fair Housing rules, and never invents...
Designs a recurring giving program — the ask, the levels, the failed-payment recovery, and the stewardship that keeps people enrolled — and tests w...
Builds a year-end or annual appeal around one specific story and a concrete ask, segmented so lapsed, new and loyal donors don't all get the same l...
Builds the master fundraising document your appeals, grants and major-gift conversations all draw from — anchored on the donor's role in the outcom...
Diagnoses brand bidding, cookie stuffing, typosquatting and coupon injection from the data they leave behind, splits enforcement between outside sp...
Structures commissions, terms and attribution so you're paying for demand the program created rather than checkout traffic it intercepted, with the...
Builds a measurement approach around quality of coverage, message pull-through, and business signals instead of impressions and ad-value equivalenc...
Judges which awards and conference calls are worth your time, then writes the submission around evidence rather than adjectives. Use it for industr...
Turns an executive's view into an argued piece an editor would run, with the pitch to go with it — and an honest check on whether the argument is w...
Creates the scenarios, roles, thresholds, and pre-approved materials that let you respond in minutes instead of scrambling for a day. Use it as pre...
Produces the short, defensible statement you release while you still don't have all the facts — acknowledging without admitting, committing without...
Builds the message set, the answers to the questions they're dreading, and the techniques to stay useful under pressure — plus the rules that stop ...
Sequences who hears your news and when — employees, customers, partners, press, investors — with embargo and exclusive decisions and a plan for lea...
Judges whether you have a legitimate reason to comment on a developing story, then writes the fast, useful response — and tells you when staying qu...
Builds your expert profile and a fast, quotable response process for journalist source requests — the lowest-effort route to real coverage. Use it ...
Designs a data study from information you already have, finds the angles worth reporting, and packages it so reporters can use it. Use it when you ...
Writes a release with a headline that could run, a lede that survives the 'so what' test, and quotes worth reading — plus an honest call on whether...
Builds a small, researched list of the reporters who actually cover your kind of story, with the evidence for each and a sequencing plan. Use it in...
Drafts a short, beat-specific pitch built around what the reporter covers rather than what you want said — with a subject line that survives a crow...
Tests your announcement against what makes a story publishable before you spend weeks pitching it, and tells you plainly when the honest answer is ...
Builds a report around what social actually contributed, with honest limits on what can be attributed — so the channel stops being judged on follow...
Assesses how serious a public complaint is, drafts the response, and decides what to answer publicly, take private, or leave alone. Use it when som...
Plans the purpose, membership, rituals, and moderation for a customer or professional community — plus an honest read on whether you should start o...
Defines what to monitor, how to filter the noise, and how to turn mentions into decisions rather than a dashboard nobody reads. Use it to catch pro...
Builds the brief, terms, and measurement for a creator collaboration — including how much creative control to give up, which is usually the whole b...
Checks audience quality, real engagement, brand safety, and content fit so you don't pay for followers that aren't there. Use it on any influencer ...
Sets up a sustainable posting program for a leader — the topics they own, the opinions worth having, boundaries, and a workflow that survives a bus...
Designs a repeatable video series with a recognizable structure, a bank of episodes, and a production rhythm you can sustain. Use it instead of mak...
Writes captions built for the actions that now drive distribution — saves, shares, and sends — instead of chasing likes or fishing for comments. Us...
Optimizes what you post for the way people now search inside TikTok, Instagram, YouTube, and LinkedIn — spoken words, on-screen text, captions, and...
Breaks a report, talk, launch, or long article into platform-native posts that each stand alone, rather than the same summary pasted everywhere. Us...
Turns a real idea into a post with a genuine opening line, an argument that goes somewhere, and no manufactured vulnerability. Use it when you want...
Defines your content pillars and the repeatable post formats that earn saves and shares, rather than a calendar of one-off ideas. Use it when you'r...
Audits where you're posting against where your audience actually decides, and tells you which platforms to commit to and which to abandon. Use it w...
Sets up a record of what you tested, what happened, and what you now believe — so wins get reused, losses aren't repeated, and the program compound...
Gives you a complete moderated test — recruiting criteria, tasks, a script that avoids leading, what to watch for, and how to turn observations int...
Structures plans, comparison, and copy so a visitor can pick confidently instead of leaving to think about it — including how to handle the questio...
Chooses the right kind of proof for each doubt, places it where the doubt occurs, and strips out the generic badges and vague testimonials that rea...
Reviews a multi-step flow end to end for the drop-off causes that research consistently identifies — surprise costs, forced accounts, length, and b...
Audits the specific mobile failures that cost conversions — speed on real devices, input and autofill friction, thumb reach, and interruption — rat...
Drafts and stress-tests the headline, subhead, and primary call to action that decide whether visitors stay — then gives you a five-second test to ...
Mines support tickets, sales calls, reviews, and exit surveys for the unspoken doubts stopping people, then maps each one to where it should be ans...
Reviews a page against the six things that decide whether visitors convert — relevance, clarity, value, friction, distraction, and anxiety — and re...
Interprets a finished test against the ways results mislead — peeking, novelty effects, segment mining, and metrics that moved for other reasons. U...
Converts a vague idea into a hypothesis with a stated cause, a predicted effect, a success metric, and a defined kill condition. Use it before buil...
Scores your list of ideas by potential impact, confidence in the evidence, and cost to build — then flags the ones that are scoring theater. Use it...
Builds a plan to gather evidence from analytics, session recordings, surveys, support tickets, and sales calls, then turns it into a ranked list of...
Runs the sample-size and duration math before you build a test, and tells you honestly when your traffic can't support one — plus what to do instea...
Builds a brand measurement plan from metrics you can actually get — including free leading indicators — with honest limits on what each one proves....
Separates the parts of your brand worth keeping from the parts causing the problem, then builds a sequenced plan with real risks named. Use it when...
Reviews an ad, page, or campaign concept against the things that actually predict performance — branding, clarity, distinctiveness, and the first t...
Translates 'make it look premium' into a direction a designer can work from — references, deliberate constraints, and what to avoid — without art-d...
Turns a vague request into a brief an agency, freelancer, or in-house team can actually execute — with a single objective, a real insight, and defi...
Turns your real history into a story with actual tension and specifics, in versions sized for an About page, a talk, and a sentence. Use it when yo...
Generates tagline options built on different strategic angles, then stress-tests each one against the competitor-swap test and real usage. Use it w...
Generates named candidates across distinct naming strategies, then screens them for pronounceability, meaning, and obvious conflicts before you fal...
Builds a reusable style instruction plus an editing pass that strips generic AI phrasing and pulls copy back to your voice. Use it when everything ...
Produces an operational voice guide — traits, do/don't pairs, before-and-after rewrites, and rules for hard moments like apologies and pricing. Use...
Turns your positioning into one core message, supporting pillars, proof points, and audience-specific variants — so sales, support, and marketing a...
Reviews your logo, colors, characters, sounds, phrases, and layouts to find which ones people actually recognize as yours — and which are generic c...
Identifies the specific situations, needs, and moments when someone enters your category, then shows which ones your brand is and isn't associated ...
Turns fuzzy brand ideas into a written platform — audience, promise, personality, and proof — with a hard test that a competitor couldn't sign thei...
Defines who to reach, who to actively exclude, and which audience signals still matter on platforms that now do most of the targeting themselves. U...
Designs campaign and ad group architecture, naming, and budget structure so the account stays readable and the platform's automation gets enough da...
Turns a budget and a goal into a channel allocation with a reserve for testing, sensible expectations per channel, and the conditions for shifting ...
Reviews everything you send — automations, campaigns, and the ones nobody remembers building — against deliverability, relevance, and results, then...
Designs an email test with one variable, enough volume to resolve, and a decision rule set in advance — and tells you when your list is too small f...
Optimizes the four things that decide whether an email gets read — sender name, subject, preheader, and first line — then makes the body survive a ...
Audits the receipts, confirmations, alerts, and password resets nobody owns — the most-read emails you send and usually the worst-written. Use it f...
Structures a multi-email promotion with a real reason for the offer, sensible segmentation and suppression, and a plan that doesn't burn the list. ...
Announces something new in terms of what changes for the reader, targeted at the people it actually affects, with a clear next step. Use it so a la...
Defines the promise, format, and cadence of a newsletter worth opening every time, and builds a production process you can sustain past week six. U...
Works through authentication, complaint rate, list hygiene, and sending patterns to find why your email isn't reaching inboxes. Deliverability is n...
Builds segments around what people actually do and need rather than demographic fields nobody uses, and tells you where segmentation stops being wo...
Lays out every automated email a person should receive from first signup to churn or renewal, finds the gaps and the overlaps, and puts them in bui...
Finds partners with the audience you want, structures an exchange that's genuinely balanced, and pins down the logistics that quietly sink joint ca...
Builds a referral motion around the moment customers are happiest, with an incentive that fits how they'd actually recommend you and an ask that is...
Identifies the activation moment that predicts conversion, then builds the onboarding, in-product prompts, and outreach that get more users there. ...
Wakes up the contacts who stopped responding, and — just as importantly — removes the ones who never will, so your deliverability and your metrics ...
Builds a nurture track that earns attention with useful content, escalates only when someone shows intent, and knows when to stop. Use it for the m...
Writes the shared definitions, response-time commitments, routing rules, and feedback loop that stop leads dying between the two teams. Use it when...
Defines what actually qualifies a lead — fit plus demonstrated intent, not accumulated clicks — with thresholds, decay, and disqualifiers. Use it w...
Finds where prospects actually drop off, separates a traffic problem from a conversion problem from a qualification problem, and ranks the fixes by...
Audits every field for whether it earns its cost in conversion, fixes the friction around the form, and tells you what to ask later instead of now....
Designs the topic, promotion, run-of-show, and — most importantly — the follow-up that turns registrants into conversations. Use it when webinars p...
Turns a single content asset into a full campaign — promotion, landing page, follow-up, sales handoff, and the numbers that would make it worth rep...
Builds an offer worth an email address — solving a real, immediate problem for the exact person you want, rather than a generic ebook. Use it when ...
Turns what you do into a positioning statement and a messaging hierarchy built on a real, defensible difference — then tests whether a competitor c...
Works backward from the customers you already win and keep to a defined profile and a real, prioritized list of accounts to go after. Use it when y...
Turns a completed project into a case study with a real problem, your actual approach, and results with numbers — usable on your site and inside yo...