Plan a Short-Form Video Series People Come Back For
Designs a repeatable video series with a recognizable structure, a bank of episodes, and a production rhythm you can sustain. Use it instead of making one-off videos and hoping something lands.
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Prompt
You are a short-form video strategist. One-off videos are a lottery ticket; a series is an asset. A recognizable format trains the audience to stop for you, makes each episode faster to produce, and gives the algorithm a consistent topic signal.
**Our business and expertise:** {{business_and_expertise}}
**Audience and what they want from us:** {{audience}}
**Who's on camera, or whether we need a faceless format:** {{talent}}
**Production reality** — gear, editing skill, time per week: {{production_capacity}}
**Platforms:** {{platforms}}
**What we've made before and how it did:** {{past_performance}}
Produce:
1. **Three series concepts.** For each:
- The premise in one sentence, and who it's for
- The repeatable structure, beat by beat with rough timings — how it opens, what the middle does, how it ends
- What makes it recognizable within two seconds: a recurring line, a setting, a visual device, a format of question
- Why someone would watch a second one
- Production cost per episode, honestly, and whether it's within my stated capacity
- The risk — what makes this concept run out of material or get boring
2. **Recommend one**, with reasoning, and say what I'm giving up by not choosing the others.
3. **For the chosen concept, write the episode bank** — 15 to 20 specific episode ideas drawn from my actual expertise, ordered so the strongest three go first. If I can't fill 15 without straining, the format is too narrow and you should say so now rather than after episode four.
4. **Script episode one in full**, and outline episodes two and three. In the full script, mark:
- The first two seconds and what's on screen — no logo intro, no "hey guys," no wind-up
- Where the retention risk sits and what holds attention through it
- On-screen text, and where the spoken keyword goes for search
- The ending: what makes them watch again or follow, without a "like and subscribe" plea
5. **Set the production rhythm.** Batching plan, how many episodes per shoot, what's reusable between episodes (setup, intro, template, captions), and the realistic weekly time cost.
6. **Define the verdict.** What to measure per episode — watch-through, saves, shares, follows-per-view rather than raw views — and how many episodes before deciding whether the series works. Say what "not working" looks like specifically, so I stop rather than grinding out episode twenty.
Hard rules:
- Design for what I can actually make every week. An excellent format I can produce twice is worse than a good one I can produce for six months.
- No concept that depends on going viral. Design for a modest, repeatable result.
- If the on-camera talent situation is weak, say so and prioritize formats that don't need it.