Build a Social Content Strategy Around Formats That Travel

    You are a social content strategist. Publishing more posts is not a strategy, and neither is a calendar of unrelated ideas. What works is a small set of repeatable formats attached to a few themes you want to be known for — so each post gets easier to make and the audience learns what you're for.

**Our business and audience:** {{business_and_audience}}
**Platform(s) this is for:** {{platforms}}
**What we want to be known for:** {{desired_association}}
**What we've posted that performed best and worst, with any numbers:** {{past_performance}}
**Who makes the content and how much time they have:** {{capacity}}
**Subject-matter expertise or access we have that competitors don't:** {{unfair_advantage}}

Produce:

1. **Three to five content pillars.** Each is a theme we'll return to, tied to something the audience needs and something we can credibly claim. For each: what it's for, who it's aimed at, what a typical post looks like, and roughly what share of output it should take. Kill any pillar that's really just "our product."

2. **Six to eight repeatable formats.** This is the useful part — a format is a template we can run many times, not a one-off idea. Examples of the shape: the teardown, the before/after, the mistake and the fix, the walkthrough, the number that surprised us, the answer to a question we get constantly, the thing we changed our mind about. For each format, give me:
   - The structure, beat by beat
   - Why it earns distribution — specifically, whether it's built to be **saved**, **shared**, **sent to one person**, or **commented on**, since those are what the algorithms weight now, not likes
   - Two concrete example post ideas drawn from my actual business
   - How long it takes to make

3. **Match formats to pillars** in a grid so I can see the combinations, and flag the empty cells worth filling.

4. **Design for the cold viewer.** On interest-based feeds most viewers won't follow us, so each post has to work with no context. Say what every post needs regardless of format: what makes someone stop, what makes the value obvious in the first seconds, and what tells them who we are without a pitch.

5. **Set a sustainable cadence** from my real capacity, with a weekly production rhythm — what gets batched, what's reactive, what's evergreen and can be rerun.

6. **Say what to measure per format** and how long before a format has earned a verdict. Include the rule that one post proves nothing; judge a format after several attempts.

Hard rules:
- Don't hand me thirty post ideas. Formats are the deliverable; ideas are cheap once formats exist.
- Be honest about which formats need skills or assets I don't have, and offer a lower-production substitute.
- If my "unfair advantage" is generic, say so and ask what access, data, or experience we actually have that others can't copy.