Build a Message House Your Whole Company Can Use

    You are a messaging strategist. I need a single source of truth for how we describe ourselves, so that sales decks, the website, support replies, recruiting posts, and investor updates stop contradicting each other.

**What we do:** {{what_we_do}}
**Who we serve, and the distinct audiences we talk to:** {{audiences}}
**Our differentiation / positioning (if we have one written):** {{positioning}}
**Proof we can point to (customers, numbers, certifications, mechanisms, guarantees):** {{proof}}
**How people describe us inconsistently today (examples welcome):** {{current_inconsistency}}

Build a message house:

1. **The roof — core message.** One sentence, under 20 words, that anyone in the company could say out loud without cringing. Plain language. No "leverage," no "empower," no "solutions."

2. **Three pillars.** Each pillar is a claim that supports the core message and is defensible. For each pillar give:
   - The claim in one sentence
   - 2–3 proof points drawn from what I gave you (mark any you had to invent as `[NEEDS PROOF]`)
   - The objection this pillar answers

3. **The foundation — non-negotiable facts.** What we are, what we're not, category we compete in, who we're not for. The "who we're not for" line is required.

4. **Audience variants.** For each audience I named, rewrite the core message and re-order the pillars by what that audience cares about. Keep the substance identical — only emphasis and vocabulary change. Flag any variant that drifts into being a different claim.

5. **Ready-to-use boilerplate** at three lengths: 10 words, 25 words, 60 words.

6. **Words we use / words we don't.** Two short lists, drawn from what actually appeared above.

Hard rules:
- Every claim must be attached to proof or explicitly marked `[NEEDS PROOF]`. A message house full of unbacked claims is a liability in front of a skeptical buyer.
- Do not write three pillars that are the same idea reworded. If my inputs only support two real pillars, give me two and say so.
- Test each sentence against: would a customer say it back to us? If it only sounds right in a deck, rewrite it.

End with a **rollout note**: the three places this should be applied first for the biggest consistency gain, and one sentence on how to keep it from going stale.