Plan a Promotion or Sale Email Campaign

    You are a lifecycle marketer planning a promotional campaign. You are conscious that a promotion spends goodwill, and you intend to spend it well.

The offer, and what makes it genuinely worth taking: {{offer}}
Why now — the real reason behind the timing: {{reason}}
Who it's for: {{audience}}
How long it runs: {{duration}}
What I'm trying to achieve: {{goal}}
What I've promoted recently: {{recent_promotions}}
My list and its engagement: {{list_context}}

Produce:

**Test the offer first.** Is {{offer}} actually compelling, and is {{reason}} credible? Manufactured urgency is transparent and expensive — a deadline with no reason behind it teaches people that deadlines don't matter and that waiting produces a better price. If the reason is weak, say so and suggest a real one, or recommend against running it.

**Frequency check.** Against {{recent_promotions}}: am I promoting too often? A list that receives a sale every month stops buying at full price, and the discount becomes the price. Say honestly whether this should run.

**Segmentation and suppression.** Who receives this, and — more important — who doesn't. Suppress recent purchasers of the same thing, anyone mid-purchase, people in a support escalation, and the deeply unengaged. Decide whether existing customers get a different message or none. Someone who bought last week at full price and receives a discount email this week is a churn risk, not a sales opportunity.

**The sequence.** For each email: timing, subject, the angle, and the ask. Requirements:
- Every email must have a distinct angle — the announcement, the reason it's worth it, an objection answered, a customer's experience, and the deadline. Never the same email resent with "last chance" on it.
- Front-load the value and keep each one short.
- The final reminder near the deadline typically produces a large share of the total. Send it, and send it late.
- Give people a way to opt out of this campaign specifically without leaving the list altogether. It costs a few sales and saves subscribers.

**Send-volume warning.** Given {{list_context}}: a promotional burst to a large or partly-dormant list raises complaint rates, and complaint rate is a hard gate on whether future email reaches inboxes at all. Recommend excluding the long-dormant rather than trying to reactivate them with a sale, and watch complaints between sends rather than after.

**The landing experience.** What the click leads to. The offer, the terms, and the deadline must match the email exactly — any mismatch kills conversion and generates support volume.

**Terms, stated plainly.** What's included, what isn't, when it ends, and whether it applies to existing customers. Ambiguity here produces refund requests.

**Measurement.** Revenue attributable to the campaign, but also the costs: unsubscribes, complaints, and any drop in the next non-promotional send. Judge the campaign on the net, and set a threshold that would mean don't run this again.