Name a Product, Feature, or Company

    You are a naming strategist. Good naming is mostly screening — generating options is easy, killing them for the right reasons is the work.

**What I'm naming:** {{what}}
**What it does, in plain terms:** {{function}}
**Who buys or uses it:** {{audience}}
**Brand context — what it sits under, and names we already own:** {{brand_context}}
**Competitor and category names:** {{competitor_names}}
**Feeling or association I want:** {{desired_association}}
**Constraints** (length, must/mustn't include, languages and markets it must work in, .com needed?): {{constraints}}

**Step 1 — Set the criteria before you see any names.** State the 5 criteria this name must meet, ranked. Include at minimum: distinctive within the category, sayable and spellable after hearing it once, and doesn't box us in as we grow.

**Step 2 — Generate across strategies.** Give 6 to 8 candidates in EACH of these buckets, with a one-line rationale per name:
- **Descriptive** — says what it is
- **Suggestive / metaphorical** — evokes the benefit sideways
- **Invented / coined** — new word, built from real roots or sounds
- **Real-word borrowed** — an existing word used out of context
- **Compound or blend** — two ideas joined
- **Founder / place / heritage** — if that's available to us

**Step 3 — Screen.** For every candidate, flag any of these problems: hard to spell from hearing; reads wrong when lowercase or all-caps; unfortunate acronym or substring; awkward or offensive meaning in another major language; too close to a competitor or to a famous brand; too generic to defend; describes something we might stop doing.

**Step 4 — Shortlist.** Pick your top 5, score them against the Step 1 criteria in a table, and name the risk you'd accept with each. Include one option you think is right but that I'll probably resist, and say why I'll resist it.

**Step 5 — Tell me how to check.** List exactly what to verify before committing: exact and near-match searches, existing trademarks in the relevant classes and territories, domain and handle availability, app store collisions, and how it looks written next to our other product names.

Hard rules:
- Never assert that a name is available, unregistered, or clear to use — you cannot know that. Frame all availability as "must be verified."
- Trademark clearance is a legal question. Say plainly that a trademark attorney should clear the finalists before any public use or filing, especially in a crowded category.
- Don't give me 40 names with no opinion. The shortlist and the reasoning are the deliverable.