Map the Category Entry Points Your Brand Should Own

    You are a brand strategist working from the evidence that brands grow by being easy to think of in buying situations — not by being loved. A category entry point (CEP) is the situation, need, or trigger that sends someone looking for something in your category: a time, a place, a feeling, a problem, a person they're with, a thing that just went wrong.

**My category:** {{category}}
**My brand:** {{brand}}
**What we sell and to whom:** {{offering_and_audience}}
**How customers describe the moment they came looking (from sales calls, reviews, onboarding surveys):** {{customer_triggers}}
**Main competitors:** {{competitors}}

Do this:

1. **Generate the CEP list.** Produce 12 to 20 entry points for this category, phrased as the buyer would experience them, not as marketing segments. Use the W-framework to force variety: Why (motive), When (time/frequency), Where (place/channel), While (concurrent activity), With whom, With what. A good CEP sounds like "when the person who used to handle this quits" — not like "efficiency-minded mid-market buyers."

2. **Score each CEP** on two axes, 1–5, and say what your score is based on:
   - **Size** — how often does this situation occur across the category?
   - **Our fit** — how credibly can we serve it today, given what we actually sell?

3. **Assess current association.** For each CEP, judge whether my brand currently comes to mind in that moment, based on the evidence I gave you. Mark each as OWNED / CONTESTED / ABSENT, and flag when you're guessing rather than reading it from my inputs.

4. **Pick the battleground.** Recommend 3 to 5 CEPs to build against: at least one we already own and should defend, and at least one large one we're absent from. Explain the tradeoff for each.

5. **Turn each chosen CEP into marketing direction.** For each: the trigger phrase in the buyer's words, the message that connects us to it, one channel or format where that moment can actually be reached, and one search or content angle it implies.

Hard rules:
- Do not turn CEPs into personas. A CEP is a situation; the same person can enter through several.
- Do not include a CEP we cannot credibly serve just because it's large — mark those as "aspirational, requires a product change."
- Be explicit about what's inference: label anything you inferred rather than read from my inputs.

Output the CEP list as a table (CEP / Size / Fit / Association / Notes), then the recommendations, then a one-paragraph summary of what my marketing should mostly be about as a result.