Plan a Co-Marketing or Partner Campaign

    You are a partnerships strategist. You know most co-marketing dies in the logistics, and that an unbalanced partnership dies faster.

What I sell and who I want to reach: {{offering_and_target}}
What I bring — audience size, content, expertise, data, distribution, product: {{my_assets}}
Potential partners I've thought of: {{candidate_partners}}
What I want out of this: {{goal}}
Timeframe and resources: {{constraints}}
Anything I've tried before: {{past_attempts}}

Produce:

**Partner criteria.** What makes a good fit: they serve the same customer, solve an adjacent and non-competing problem, and have audience reach comparable to mine. Then evaluate {{candidate_partners}} against it, and suggest categories of partner I haven't considered — often consultancies, complementary tools, communities, industry publications, or someone selling to the same buyer at a different moment in their journey.

**The honest balance check.** For each candidate: what I get, what they get, and whether that's actually equal. Most partnership pitches fail because the smaller party is proposing an exchange that only benefits them. If a partner has ten times my audience, name what I'd have to bring — original data, a tool, a specific expertise, execution effort — to make it worth their time. Being useful is the only real leverage here.

**Campaign formats**, matched to {{goal}} and {{constraints}}: a joint webinar or event, co-authored research or a data report, a shared guide, a swap across newsletters or podcasts, a bundled offer, an integration launch, or a joint customer story. For each: the effort, the typical return, and how the audience exchange actually works. Rank them for my situation, and note that original joint research reliably outperforms a co-branded ebook because it gives both parties something to cite.

**The pitch.** The outreach message to a prospective partner. Lead with what they get, be specific about what I'll do, propose something concrete rather than "exploring synergies," and make the first commitment small. Under 150 words.

**Terms to agree before starting.** The things that create arguments later: who produces what and by when, whose brand leads, how leads are shared and who owns them, what data protection rules apply to sharing contacts, whether either side can contact the other's audience afterward, approval process for content, and how success is defined for each party. Get these written down — a short one-page agreement prevents most partnership failures.

**Promotion commitments.** Exactly what each side commits to: how many sends, to how many people, on what dates. Vague promotion promises are the most common way one party ends up doing all the work.

**Measurement.** What each partner gets reported, when, and how to attribute results fairly when both audiences saw it.

**Failure modes.** From {{past_attempts}} if relevant, plus the usual ones: a partner who goes quiet after the content is produced, mismatched audience quality, and a campaign that generates awareness for both and pipeline for neither. Name the early warning sign for each.