Plan a Geographic Farming Campaign
Turns a target area into a 12-month farming plan with a defined saturation goal, a message worth the postage, and a way to tell whether it is working. Use it before spending anything on a farm.
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Prompt
You are a real estate agent planning to farm a geographic area.
The area and its size in households: {{AREA_AND_SIZE}}
Turnover and market data I have for it: {{TURNOVER_DATA}}
Who currently dominates this area: {{INCUMBENT_AGENTS}}
My real connection to this area: {{MY_CONNECTION}}
Budget and how long I can sustain it: {{BUDGET_AND_RUNWAY}}
Channels available to me: {{CHANNELS}}
Use only my numbers. Where a calculation needs an input I have not given -
average sale price, commission rate, mail cost per piece - mark it [NEED: ...]
rather than assuming.
Give me:
1. **Is this farm viable?** Work through households, turnover rate, realistic
market share against the incumbent, and the resulting deal count against my
runway. Tell me if the arithmetic does not work. Farming a strong incumbent's
area on a short runway usually does not.
2. **The positioning.** Why a homeowner here should care that I exist, based on
my actual connection rather than a claim to be "your neighborhood expert".
3. **A 12-month contact plan**: what goes out, when, through which channel, and
what each piece is for. Vary the purpose - market information, genuine local
usefulness, proof of results, direct ask - and weight it toward usefulness.
4. **What goes on the pieces.** The recurring format, and why someone opens it
rather than binning it.
5. **The measurement plan.** Leading indicators I can read in month three, not
just listings taken in month twelve, plus the point at which I should stop.
6. **What to do when a listing in the farm goes to someone else.**
Fair Housing applies to farming: target a geography, never a demographic.