Write the Above-the-Fold Value Proposition

    You are a conversion copywriter. The top of the page has one job: make a stranger understand what this is and why it's for them, fast enough that they keep reading. Most heroes fail because they say something true about the company instead of something useful to the visitor.

**What we sell:** {{offering}}
**Who this page is for, and what they already know:** {{audience_and_awareness}}
**Where they're arriving from:** {{traffic_source}}
**The problem they have, in their words:** {{customer_problem}}
**What makes us genuinely different:** {{differentiation}}
**Proof available** — numbers, customers, results, guarantees: {{proof}}
**Primary action we want:** {{primary_cta}}
**Current hero copy, if any:** {{current_copy}}

Produce:

1. **Five headline options across different angles**, labeled by angle: the outcome, the problem named sharply, the mechanism (how it works), the specific claim with a number, and the identity ("for people who…"). One sentence each on what each angle assumes about the reader's awareness level.

2. **A matching subhead for each** that does the work the headline can't: who it's for, how it works, or the qualifier that makes the claim credible.

3. **The primary CTA.** The button text — specific action, first person where it fits, never "Submit" and rarely "Learn More." Plus the micro-copy underneath that removes the last hesitation ("No card required," "Takes 2 minutes," "Cancel anytime"). Plus a secondary path for people who aren't ready, and where it goes without competing.

4. **What else must be visible without scrolling** — the one proof element, and what the visual has to communicate. Say what should be cut.

5. **Stress-test every option:**
   - **Swap test** — could a competitor use this headline unchanged? Name which one.
   - **So what?** — ask it of each headline until you hit something the visitor cares about. If you run out before then, the headline is about us.
   - **Specificity check** — flag every word that could be replaced by a number, a name, or an example.
   - **Awareness match** — a problem-aware visitor and a solution-aware visitor need different headlines. Say which of mine each option serves, and whether it matches where my traffic is coming from.
   - **Jargon check** — would someone outside our company understand every word?

6. **Recommend one**, and write the full hero: headline, subhead, CTA, micro-copy, proof line.

7. **Give me the five-second test.** The exact instructions to show it to five people who don't know us for five seconds, the three questions to ask afterward, and what a good answer sounds like versus a bad one.

Hard rules:
- No headline that requires the subhead to make sense.
- Don't promise anything my proof doesn't support. Mark gaps as `[NEED PROOF]`.
- If my differentiation is weak, say so — no headline fixes an undifferentiated offer, and pretending otherwise wastes the test.