Articles
Email Marketing Mastery Reference Guide
This comprehensive email marketing guide reveals how to achieve 35-45x ROI through strategic email campaigns, based on sending 10M emails generating tens of millions across a portfolio. The framework emphasizes email as high-leverage follow-up requiring minimal cost, structured around behavioral reinforcement loops, mobile optimization, and the critical insight that email success depends more on WHO sees it and WHEN than clever copywriting. Core tactics include the reward-per-action structure, 70-30 give-to-ask ratio applied to email, and segmentation as the 791% ROI multiplier.
Fast Growth Marketing Strategies Reference Guide
This guide captures growth strategies from building three companies to $1-2M monthly revenue in their first year. Core insights center on volume obsession ("do more"), marketing as targeting problem first, and the counterintuitive principle that repetition precedes innovation (70-20-10 rule). The framework emphasizes proof over promise, clear over clever communication, and understanding that most business owners dramatically underestimate the volume required to succeed—often needing 1000x more activity than currently doing.
Executive Leadership Team Building Reference Guide
5 People You Need to Scale from $1M to $10M+. This guide outlines the critical shift from building a team of "helpers" to building a team of "leaders" required to scale from $1-2M to $10-20M in revenue. The framework identifies five essential executive roles to hire in strategic order (based on bottlenecks), with specific hiring sequences tied to revenue milestones and immediate ROI expectations. This represents a fundamental business operations framework with significant implications for how services are positioned and sold to growing companies.
Paid Advertising Masterclass Reference Guide
## Executive Summary This guide captures lessons from $8.2M in ad spend that generated $54M (6.5x ROI) and produced 378,650 leads. Three core less...
Marketing Principles Reference Guide
This guide distills 15 battle-tested marketing principles from a marketer who built 8 companies to 8+ figures and invested $40M in marketing tests. The core philosophy: marketing is a revenue function focused on customer transformation through empathy-driven messaging, with tactical emphasis on customer intimacy over channel tactics. These principles work regardless of AI, platform changes, or trends because they're rooted in human psychology and business fundamentals.
Benefits of a Good Sales Page
A good sales page helps turn visitors into customers. When people visit your page, they learn why your product is great. They get answers to their questions. This makes them want to buy from you.
What is a Sales Page?
A sales page is a special web page that tries to get people to do something. It might ask them to buy something, sign up for something, or learn more about what you sell.
What is Vibe Coding
The Game-Changing AI Technique Every Small Business Owner Needs to Know
Systemizing Business Success
Take everything you’ve learned and turning it into a sustainable, scalable business. We’ll show you how to build systems, hire a team, and leverage mentorship to grow your business.
Finding clients and scaling with AI
Finding clients is the #1 challenge for most businesses. We’ll share our proven methods for landing clients consistently, even if you’re starting from scratch.