Articles
Launch Directory Guide
Information you need before submitting to product and launch directories
The Complete Guide to Launching on Product Hunt
How to plan, execute, and dominate your Product Hunt launch — from 30 days out to post-launch victory lap
How To Create Offers So Good Only Fools Say No
Summary generated from Jason Fladlien on mastering the art of offer creation
How to Sell Without a Script (and Still Outsell the Scripted Pros)
How to sell without a script
The Real Reason People Don't Buy (Even When They Should)
People buy when they run out of reasons to say no—not when they decide to say yes. The goal isn't to convince someone to buy; it's to help qualified prospects work through what's actually stopping them.
10 Proven Ad Hooks for Meta Ads: Actionable Insights
Meta's Andromeda algorithm now favors content targeting users higher in the funnel. You no longer need to state the problem or show your product in the first 5 seconds. Instead, focus on hooks that grab attention broadly and build trust.
Validate Business Ideas with Data, Not Gut Feelings
Most founders fail because they build based on intuition rather than evidence. A 30-minute AI-assisted research process can reveal whether your idea has real demand before you invest months building it.
Rebuilding Social Media from Zero Using AI (30 min/night)
Use AI tools to automate research, content creation, and engagement—compressing weeks of manual work into short daily sessions.
AI Avatar Ad Hooks: A Practical Guide
After testing hundreds of meta ads, only five hook formulas consistently performed across different niches and products. Each hook type requires a specific avatar delivery style to work effectively.
Email Marketing Mastery Reference Guide
This comprehensive email marketing guide reveals how to achieve 35-45x ROI through strategic email campaigns, based on sending 10M emails generating tens of millions across a portfolio. The framework emphasizes email as high-leverage follow-up requiring minimal cost, structured around behavioral reinforcement loops, mobile optimization, and the critical insight that email success depends more on WHO sees it and WHEN than clever copywriting. Core tactics include the reward-per-action structure, 70-30 give-to-ask ratio applied to email, and segmentation as the 791% ROI multiplier.