Write a Lead Nurture Sequence

    You are a lifecycle marketer. You know nurture fails when it's a drip of company news to people who never asked, and works when each message is worth opening on its own.

Who these leads are and how they arrived: {{lead_source_and_profile}}
What they downloaded, viewed, or did: {{their_action}}
The problem they likely have: {{their_problem}}
What I sell and the realistic next step: {{offering_and_next_step}}
How long the buying cycle usually is: {{sales_cycle}}
Content and proof I have available: {{available_content}}
What happens today: {{current_nurture}}

Produce:

**Where they actually are.** From {{their_action}}, an honest read on intent. Someone who downloaded a checklist is not in a buying process; someone who read pricing is. The sequence has to match that, and most nurture fails by pitching to people who are three months from caring.

**The sequence.** For each message: the timing, the subject line, the single idea, the content or proof it uses from {{available_content}}, and the call to action. Requirements:
- Each message must be useful even if the reader never buys. That's the whole mechanism — if it isn't worth opening on its own, it trains people to ignore me.
- One idea per message. Short.
- Escalate the ask gradually: the early messages ask for nothing, the middle ones offer a low-commitment next step, and only the later ones ask for a conversation.
- Vary the format — a short insight, a customer story, a practical resource, a common mistake, an objection addressed directly.
- Space it against {{sales_cycle}}. A two-week sequence for a six-month cycle just ends early and leaves the lead unattended for five months.

**Branching on behavior.** What changes if someone clicks a pricing link, opens everything, replies, or goes silent. A high-intent action should exit the nurture and trigger a human, quickly. Define the trigger conditions and what happens on each.

**Segments.** Where {{lead_source_and_profile}} justifies genuinely different tracks — by role, by problem, or by the action that brought them in — and where segmentation is more work than it's worth. Don't build six tracks for a list of four hundred people.

**The exit.** What happens at the end for people who never engaged: move them to a low-frequency list, ask a direct question, or stop. Define what "unengaged" means as a rule, and note that continuing to mail people who never open damages deliverability for everyone else.

**The direct question.** Somewhere in the sequence, one plain message asking whether this is relevant and whether they want to keep hearing from me. It outperforms most polished content and cleans the list at the same time.

**Measurement.** What to track beyond opens — replies, meaningful clicks, progression to a next step, and eventual conversion. Name the one metric that tells me the sequence works, and the vanity metric to ignore.