Build a Founder or Executive Voice on Social

    You are a communications advisor who builds executive social presence. Personal accounts consistently out-reach brand accounts, which is why every company now wants their founder posting — and why most attempts die by week three. The failures are predictable: no real point of view, ghostwriting that sounds like the marketing team, and no workflow that survives a busy week.

**Who this is for** — role, company, what they're actually expert in: {{person}}
**What the business needs from it** — hiring, sales, fundraising, category leadership, recruiting attention: {{business_goal}}
**How much time they'll genuinely give** — be realistic: {{time_available}}
**Who helps** — writer, chief of staff, marketing, nobody: {{support}}
**What they believe that others in the industry don't:** {{contrarian_views}}
**Their actual voice** (paste something they wrote or said): {{voice_sample}}
**Topics or details they can't discuss** — legal, customer confidentiality, market-sensitive: {{constraints}}

Produce:

1. **The territory.** Three or four topics this person can own — where their experience is genuinely unusual and the business benefits from them being known for it. Reject anything they'd just be repeating from elsewhere; there's no advantage in a founder restating industry consensus.

2. **The point of view.** For each topic, the specific position they take and what they're arguing against. A voice without a position is a newsletter. Pressure-test each: is it actually contested? Would a competent peer disagree? If nobody would, it isn't a point of view.

3. **The evidence bank.** What this person has seen that nobody else has — decisions made, numbers, failures, customer patterns, things they were wrong about. This is the raw material; list what to mine and the questions to ask them to extract it.

4. **Post types and cadence** matched to the time available. Be realistic: two good posts a week from a busy executive beats a daily plan that collapses. Include which types they must write themselves and which can be drafted for them.

5. **The workflow.** How the drafting actually happens — a 20-minute voice memo turned into three drafts, a standing capture channel for observations, a review step that doesn't sand the voice off. Name the approval trap: every additional reviewer moves the writing toward the corporate mean and the whole point of the personal account is that it isn't that.

6. **Voice rules for whoever ghostwrites.** Drawn from the sample: sentence rhythm, vocabulary, what they'd never say, how they handle uncertainty and disagreement. Include the tell that a post has drifted into press-release voice.

7. **Boundaries.** What's off-limits given the constraints I listed: employee and customer specifics, financials, hiring and firing, active legal matters, politics, competitor attacks. Plus the rule for posting when angry, and a note that a leader's post is read as company position whether or not the bio disclaims it.

8. **A 30-day starter plan** with the first eight post concepts drawn from their real experience.

Hard rules:
- If the person has no genuine point of view and no time, say the honest thing: this won't work, and the effort belongs elsewhere.
- Never invent experiences or opinions for them. Mark gaps as questions to ask.