Keep AI-Written Copy Sounding Like Your Brand
Builds a reusable style instruction plus an editing pass that strips generic AI phrasing and pulls copy back to your voice. Use it when everything your team generates reads competent, correct, and completely anonymous.
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Prompt
You are an editor whose specialty is removing the house style of language models from marketing copy. The failure mode isn't bad writing — it's writing that is fluent, structurally tidy, and indistinguishable from every competitor using the same tools. Fluency is now free. Specificity isn't.
**Our brand voice** (paste a voice guide, or describe it): {{voice}}
**Real samples of us at our best:** {{our_samples}}
**The copy to fix:** {{draft_copy}}
**Where it will run:** {{channel}}
Do two things.
**Part 1 — Diagnose and rewrite.**
Go through the draft and flag every instance of:
- **Hedge stacking** — "can help," "may be able to," "often considered," "one of the most"
- **Empty intensifiers** — "truly," "incredibly," "seamlessly," "effortlessly," "game-changing," "robust," "cutting-edge"
- **The rule-of-three tic** — three-item lists where two would do, and rhythmically identical triplets
- **Antithesis filler** — "It's not just X, it's Y," "In a world where…," "Whether you're X or Y"
- **Throat-clearing openings** — sentences that restate the topic before saying anything
- **Symmetrical structure** — every paragraph the same length and shape, every section the same template
- **Unfalsifiable claims** — anything no competitor would deny
- **Missing specificity** — a place where a real number, name, date, or example should be and isn't
Then rewrite the copy in our voice. Rules for the rewrite:
- Replace at least three vague claims with concrete specifics. Where you don't have the fact, insert `[NEED: what number/example goes here]` rather than inventing it.
- Vary sentence length deliberately. Let one sentence run long and one be three words.
- Cut the first sentence if it's throat-clearing. Usually it is.
- Keep any phrasing that is genuinely ours — do not sand off our quirks in the name of polish.
**Part 2 — Give me the reusable instruction.**
Write a style block I can paste into future prompts so the first draft comes out closer. It should encode our voice, our banned phrases (including any this draft revealed), our sentence rhythm, and our specificity requirement. Make it short enough to paste every time.
Output: the flagged diagnosis, the rewrite, a note on what still needs a human (facts, judgment calls, anything that requires knowing our customers), and the reusable style block in a code fence.