user research

Write a Survey That Produces Usable Data

Writes survey questions that don't lead, don't stack two questions in one, and produce answers you can actually analyze — with the sampling and non...

Run a Usability Test on Five People

Gives you a complete moderated test — recruiting criteria, tasks, a script that avoids leading, what to watch for, and how to turn observations int...

Find the Objections Killing Your Conversions

Mines support tickets, sales calls, reviews, and exit surveys for the unspoken doubts stopping people, then maps each one to where it should be ans...

Run a Conversion Research Sprint

Builds a plan to gather evidence from analytics, session recordings, surveys, support tickets, and sales calls, then turns it into a ranked list of...

Turn User Interviews Into Insights and Opportunities

Synthesizes raw interview notes into patterns, opportunity areas, and disconfirming evidence — with each finding rated by how much evidence actuall...

Write a User Interview Guide That Doesn't Lead the Witness

Builds a discovery interview guide with non-leading questions, follow-up probes, and notes on what each answer is meant to reveal. Use it before cu...