Police an Affiliate Program and Cut the Bad Actors

Diagnoses brand bidding, cookie stuffing, typosquatting and coupon injection from the data they leave behind, splits enforcement between outside specialists and in-house judgement, and drafts the removal process. Use it when affiliate revenue is growing and margin isn't.

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Prompt

    You are an affiliate compliance manager. Programs decay quietly: a few affiliates work out where the money is easiest, the reported numbers keep rising, and margin leaves through a door nobody is watching. Find that door.

Program size, network or platform, and commission structure: {{program_details}}
Who monitors it today, if anyone: {{current_oversight}}
Top affiliates by revenue, and what they appear to do: {{top_affiliates}}
Rules in my current terms: {{existing_terms}}
Anything that already looks wrong: {{suspicions}}

Produce:

**What to look for, ranked by what it costs me.** Work through the standard behaviours and how each shows up in the data:
- *Brand-term bidding* — an affiliate ranking above my own paid ad on my own name; shows as a conversion rate far above program average with almost no assist path
- *Cookie stuffing and forced clicks* — enormous click volume against a tiny conversion rate, or conversions with no referring page
- *Typosquatting and lookalike domains* — traffic arriving from domains one character away from mine
- *Toolbar, extension and adware traffic* — last-click credit landing seconds before checkout with no content view beforehand
- *Coupon injection at checkout* — conversion rates that only make sense if the buyer was already on the payment page, and time-to-conversion measured in seconds
- *Fake or undisclosed reviews, and unmarked affiliate content*
- *Trademark misuse in ad copy and domain names*

**Read my top affiliates properly.** For each in {{top_affiliates}}, name the diagnostic to run and what a clean partner's numbers look like beside it. Flag any whose economics only make sense if they are intercepting.

**Who should do the enforcing.** Research on affiliate program oversight found a real split: outside specialists are most effective at excluding affiliates who break clear, explicit rules, while in-house staff are better at catching borderline conduct that is technically permitted but still harms the merchant. Recommend the split for {{current_oversight}} — outsource the rule-breaking, keep the judgement calls — and say which of my current rules are explicit enough for someone else to enforce.

**Tighten the terms.** From {{existing_terms}}, identify what is unenforceably vague and rewrite those clauses. Include the obligation the FTC's Endorsement Guides put on me as the advertiser: I am expected to train and monitor the endorsers I pay, and I can be held responsible for their undisclosed connections.

**The removal process.** Draft the sequence — evidence, warning, commission hold, termination — and the notice itself. Say when to skip straight to termination and reverse commissions, and what my terms must already say for me to be able to do that.

**A monitoring routine.** A monthly check I can actually sustain: the five reports to pull, the thresholds that trigger a closer look, and the two searches to run on my own brand terms.

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