pr
Prompts tagged with "pr"
Measure PR Without Counting Clippings
Builds a measurement approach around quality of coverage, message pull-through, and business signals instead of impressions and ad-value equivalenc...
Apply for an Award or Speaking Slot Worth Winning
Judges which awards and conference calls are worth your time, then writes the submission around evidence rather than adjectives. Use it for industr...
Write an Executive Byline or Op-Ed That Gets Published
Turns an executive's view into an argued piece an editor would run, with the pitch to go with it — and an honest check on whether the argument is w...
Build a Crisis Communications Plan Before You Need One
Creates the scenarios, roles, thresholds, and pre-approved materials that let you respond in minutes instead of scrambling for a day. Use it as pre...
Write a Crisis Holding Statement in the First Hour
Produces the short, defensible statement you release while you still don't have all the facts — acknowledging without admitting, committing without...
Prepare a Spokesperson for an Interview
Builds the message set, the answers to the questions they're dreading, and the techniques to stay useful under pressure — plus the rules that stop ...
Plan an Announcement's Communications Rollout
Sequences who hears your news and when — employees, customers, partners, press, investors — with embargo and exclusive decisions and a plan for lea...
Newsjack a Breaking Story Without Embarrassing Yourself
Judges whether you have a legitimate reason to comment on a developing story, then writes the fast, useful response — and tells you when staying qu...
Offer Yourself as an Expert Source
Builds your expert profile and a fast, quotable response process for journalist source requests — the lowest-effort route to real coverage. Use it ...
Turn Your Own Data Into a Story Journalists Want
Designs a data study from information you already have, finds the angles worth reporting, and packages it so reporters can use it. Use it when you ...
Write a Press Release That Isn't Just for the Wire
Writes a release with a headline that could run, a lede that survives the 'so what' test, and quotes worth reading — plus an honest call on whether...
Build a Targeted Journalist List
Builds a small, researched list of the reporters who actually cover your kind of story, with the evidence for each and a sequencing plan. Use it in...
Write a Media Pitch a Journalist Will Actually Open
Drafts a short, beat-specific pitch built around what the reporter covers rather than what you want said — with a subject line that survives a crow...
Decide Whether Your News Is Actually Newsworthy
Tests your announcement against what makes a story publishable before you spend weeks pitching it, and tells you plainly when the honest answer is ...