media relations

Newsjack a Breaking Story Without Embarrassing Yourself

Judges whether you have a legitimate reason to comment on a developing story, then writes the fast, useful response — and tells you when staying qu...

Offer Yourself as an Expert Source

Builds your expert profile and a fast, quotable response process for journalist source requests — the lowest-effort route to real coverage. Use it ...

Turn Your Own Data Into a Story Journalists Want

Designs a data study from information you already have, finds the angles worth reporting, and packages it so reporters can use it. Use it when you ...

Build a Targeted Journalist List

Builds a small, researched list of the reporters who actually cover your kind of story, with the evidence for each and a sequencing plan. Use it in...

Write a Media Pitch a Journalist Will Actually Open

Drafts a short, beat-specific pitch built around what the reporter covers rather than what you want said — with a subject line that survives a crow...

Decide Whether Your News Is Actually Newsworthy

Tests your announcement against what makes a story publishable before you spend weeks pitching it, and tells you plainly when the honest answer is ...