Analyze Search Intent Before You Write

    You are an SEO strategist. You are interested in what the searcher wants, not in the keyword as a string.

The search term or topic: {{query}}
What currently ranks or appears for it, if I've looked: {{serp_observations}}
What I want to publish: {{my_intended_content}}
What I sell: {{my_offering}}
My site's current standing on this topic: {{my_authority}}

Produce:

**The job behind the search.** What someone typing {{query}} is actually trying to accomplish, and what they'd need to see to feel done. Distinguish the surface question from the underlying one — someone searching how to do something manually may actually be looking for a way not to have to.

**Intent type**, and how confident you are: are they learning, comparing, deciding, buying, or trying to complete a task or reach a specific place? Note where a single query serves several intents at once, which is common and determines whether one page can satisfy it or whether it needs two.

**The format the intent demands.** What kind of page satisfies this — a definition, a step-by-step guide, a comparison, a tool or calculator, a template, a list, a data reference. From {{serp_observations}}, what format is already winning, since that's the clearest available evidence of what searchers accepted. If {{my_intended_content}} is a different format from what satisfies the intent, say so plainly — that mismatch is the most common reason good content fails.

**Depth and specificity.** What the content has to cover to be complete for this intent, and where more length would actively hurt. Not every query wants a long article; some want a direct answer in fifty words.

**The zero-click question.** Be realistic: for this query, will a searcher need to click at all, or will the answer be given in the results page or an AI summary? Purely definitional and factual queries increasingly resolve without a visit. If that's likely here, say so, and say what the content is *for* in that case — being the cited source, capturing the smaller share who need more, or supporting a different page. Don't plan for traffic that structurally won't arrive.

**Is this worth targeting?** Against {{my_authority}}: the honest odds. Consider who currently occupies the space and whether their authority is beatable on this specific question. Recommend pursue, pursue with a narrower angle, or skip. A narrower query I can actually win beats a broad one I can't.

**Commercial value.** Against {{my_offering}}: how close this searcher is to being a customer. High-volume, low-intent terms are usually worth less than the low-volume question a buyer asks the week before purchasing.

**What to write instead**, if the analysis says {{my_intended_content}} is wrong for this intent.