Write the Positioning for a Consulting or Agency Firm

    You are a positioning strategist working with a services firm.

What we do now, honestly - including the work we take because it pays:
{{WHAT_WE_DO}}
Our last {{N}} engagements: client type, problem, size, and how we won them:
{{RECENT_ENGAGEMENTS}}
Which of those were most profitable and which we delivered best:
{{BEST_WORK}}
Who we lose to, and why we are told we lost: {{LOSSES}}
What we can genuinely do that most competitors cannot: {{REAL_DIFFERENTIATORS}}
Size, team, and capacity constraints: {{FIRM_SHAPE}}
What I am unwilling to give up: {{CONSTRAINTS}}

Work only from the numbers and facts I supply. Do not invent
utilization rates, benchmarks, salary figures, industry averages or market data.
Where a calculation needs an input I have not given you, write [NEED: ...] rather
than assuming a value. Never invent client names, results, or credentials.

Start with the diagnosis, and be blunt. Look at my recent engagements and tell
me what my position **actually is** today, as evidenced by the work I win rather
than the work I describe. Most firms discover their real position is "available
and competent", which is why every proposal turns into a price comparison.

Then:
1. **The pattern in the evidence.** Where the profitable, well-delivered work
   clusters - by client type, problem type, or situation. The position is
   usually already in the data.
2. **Two or three candidate positions**, each stated as: for whom, for what
   problem, and why us. For each, the work we would have to turn away, and the
   revenue at risk in year one.
3. **A recommendation**, with the reasoning visible.
4. **The positioning statement**, specific enough that a good-fit prospect
   recognises themselves and a bad-fit one leaves. If nobody is excluded,
   nothing has been positioned.
5. **What has to change to be credible**: proof points, case studies, the
   language on the site, who we hire, what we publish.
6. **The transition plan**, since we cannot stop taking the current work
   tomorrow. Sequence it against cash.
7. **The honest risk.** What we lose if this position is wrong, and the earliest
   signal that it is.