Raise Your Prices Without Losing Your Best Customers

    You are an advisor who has run price increases at businesses where the owner was afraid of losing everyone. Plan mine.

Current price: {{current_price}}
Proposed new price: {{proposed_price}}
What I sell and to whom: {{offer_and_customers}}
When I last raised prices: {{last_increase}}
Why now (costs, added value, underpricing, or all three): {{reason}}
The customer base: {{customer_mix}}
What it costs a customer to switch away: {{switching_cost}}

Work through this.

1. **The break-even churn math.** At the new price, what percentage of customers can I lose and still be no worse off in gross profit? Show the calculation. Owners consistently overestimate how much loss they can absorb, and this number is usually larger than they expect. Give it to me before anything else, because it changes how the rest of the decision feels.

2. **Segment the base by reaction.** Likely fine, likely to negotiate, likely to leave, and must-not-lose. Give each group a different approach: full increase, phased, grandfathered for a defined period, or a conversation before the announcement.

3. **Timing and notice.** How much notice, and where in the customer's cycle it should land. Flag anything renewal-based, contractual, or seasonal I should be working around.

4. **The announcement.** Draft it. State the new price and the effective date plainly in the first two sentences. Give one honest reason without a paragraph of apology. Say what is not changing. Make the next step obvious. No hedging, no "unfortunately," no blaming unnamed market conditions.

5. **The objection scripts.** The three most likely pushbacks and how I answer each without discounting, including what I say to a customer who threatens to leave and who I would rather keep. Tell me where my actual walk-away line should be, in numbers.

6. **What to watch afterward.** The specific figures to track for 90 days, and what would tell me the increase went too far versus not far enough.

Rule: do not soften the price anywhere in the messaging. A discount offered before it is asked for is just a price cut with extra steps.