My Entire Marketing Strategy For 2026

          You have probably heard of something called a marketing funnel. And it's where you apply pressure for people to move from awareness into consideration into decision. And you want that to happen as fast as possible. But here's the problem. No one likes to be funneled. No one wants to be pushed and cajolled and squeezed. And you would hate that to happen to your grandma. Why would you want to funnel somebody that you love? And why would you want to funnel someone who you want to spend time with as a customer? So here's what's happened. The traditional marketing funnel has broken down. And Google has even confirmed this with their research. Now, when your parents or grandparents were starting a business, 2 to four touch points was enough to get somebody to buy something because people didn't have an entire universe of options available to them. But today, people don't buy until they've had 8 to 12 touch points. We need to change the way that we think about the marketing funnel because people do not like to be squeezed. They don't like the pressure. What they do like is positive experiences. So, we're going to talk about how to apply this to your marketing in the year ahead. In this video, I'm going to show you how to massively improve your marketing through something called a marketing playground. This is where you give people positive experiences that allow them to unlock the value that your business has to offer. Imagine there's your business and people don't even know that i…
          

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