Daniel Priestley
Founder of Dent Global and ScoreApp, and author of Key Person of Influence.
About Daniel Priestley
Daniel Priestley is the founder of Dent Global, a business accelerator, and of ScoreApp, a quiz-based lead generation platform. He has written seven business books.
The best known is Key Person of Influence, which sets out how to become more visible, valuable and connected within an industry — essentially a positioning argument applied to an individual rather than a company.
Positioning and lead capture are both covered here: see the branding prompts on positioning, and the lead generation prompts on capture and qualification.
Referenced here because his published work informed material on Prompticus. He is not affiliated with this site.
Sources
1 totalMy Entire Marketing Strategy For 2026
You have probably heard of something called a marketing funnel. And it's where you apply pressure for people to move from awareness into consideration into decision. And you want that to happen as ...