How To Craft A $100M Offer In 6 Minutes

          fundamentally you know you think about like are there Supply constraint businesses or demand constraint businesses and I like going into demand constraint businesses because that's what I'm good at so the core if there was one framework in the book that it relates to it's the value equation which is that you have to understand how to create value so that you can charge as much as possible right and obviously also convert as many people as humanly possible and so there's four elements that one is the dream outcome the second is the perceived likely of achievement and then below that so it's a fraction so dream outcome times perceive elective achievement below that you have time delay and then effort and sacrifice and so the dream outcome is what I would say separates whether someone's even interested in your category of offer or not so it's you know men in general probably want to make more money women in general in general usually want to look better because both of those are more associated with status so okay why is it that B2B offers tend to be more expensive than b2c offers because it's more closely tied to Roi great so that's the category one but within let's say weight loss given the example we're talking about if you're B Toc how is it that you can have a $5 PDF and a $50,000 lipos suction thing but they both fundamentally solve the same problem which is that they don't like the way their stomach looks right what's the other three variables and so the next is perceive…
          

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