How To Craft A $100M Offer In 6 Minutes

          fundamentally you know you think about like are there Supply constraint businesses or demand constraint businesses and I like going into demand constraint businesses because that's what I'm good at so the core if there was one framework in the book that it relates to it's the value equation which is that you have to understand how to create value so that you can charge as much as possible right and obviously also convert as many people as humanly possible and so there's four elements that one i…
          

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