My First Million

My First Million interviews founders and operators about the mechanics of making money, and its value is that the guests explain their reasoning rather than their results.

The Alex Hormozi conversation collected here is a good example: the value equation broken down into dream outcome and perceived likelihood of achievement, divided by time delay and effort, with each term doing explanatory work. It accounts for why B2B pricing exceeds consumer pricing — the outcome ties directly to return on investment — and why a $5 guide and a $50,000 surgery can address the same underlying problem at wildly different prices.

The show's broader habit is treating business models as objects to take apart, including the distinction between supply-constrained and demand-constrained businesses and why an operator should choose deliberately between them.