4 Proven Steps to Build a MILLION DOLLAR Landing Page

        I've created over 600 landing pages across 120 niches and today I'm going to show you my exact four-step formula to create million landing pages this is the proven system I use whether I'm creating High converting landing pages for billion dooll Brands like link tree who had over 50 million users in May 2024 or landing pages for brand new startups and every type of business in between as long as your goal is to create profitable marketing campaigns and convert more traffic into leads and sales this will work to help you today I'm even going to show you and break down some of my top performing client pages so you can see exactly how we do it okay let's get into step number one to create million dooll landing pages you need to think of your landing page like a digital sales person the problem is most businesses send all their traffic to an untrained boring intern who couldn't close a door when to actually make money they need to send their traffic to a hyper qualified sales person so if your landing page is your digital salesperson how does a great salesperson start the sales process well they hook the prospect in and start the convers ation for your landing page this all starts with the above theold section this is the most important real estate on your landing page because 100% of your traffic will see this and you literally have just a split second to get their attention and start the conversation now your landing page has two goals above the fold the first goal it's got to be congruent with what got the click so basically you've just promised them something in your ad or your content to get them to click to your landing page but what I see most businesses getting wrong with their campaigns is their ad will say one thing and their landing page headline above the fold will say something completely different or worse they just send all of their traffic to a website what you should do is have a specific landing page to match the specific ads and temperature of traffic how do you do this well for example this is a client Google ads campaign in the self-publishing niche we're running different ads for different search or intent like poetry or Christian self-publishing or children book self-publishing whatever right if we sent all of these people to the same generic self-publishing landing page that wouldn't be congruent that wouldn't be congruent with what was just promised to get the click now the second goal of the above the fold on your landing page is to enter the conversation going on in their head and get them to keep reading hook them in right so to enter the right conversation going on in their heads you need to understand which level of awareness they're at this is what we did for link tre's landing page because talking about Linkin bio was working great for their Google ads because people were searching for that they knew what they were looking for but on Facebook people were more problem aware so the conversation going on in their heads wasn't to find a Lincoln bio tool they didn't even know what that was yet instead they were frustrated because they felt limited by the one Link in BIO Instagram gave them now if you do want more on how to create an epic above the fold I'll leave my video training in the comments for you next up we have step number two to create million landing pages now which salesperson do you think is going to close them for sales the one standing on a soapbox yelling generic information at a huge crowd of people or the salesperson who sits down one toone with a prospect holds their hands listen to them and says I understand you and here's how we can help you and your situation hopefully you said the second one so step number two is to make it feel like you have personalized onetoone communication on your landing page through your copy because now we've hooked them in our digital salesperson has hooked them in and started the convo we want to keep having the conversation but there are three three big things I see businesses getting wrong problem one is they use internal company jargon in their copy instead of using the words of the customers so imagine if a salesperson at a SAS company was using the lingo of the programmers instead of talking about the problems and the dream outcomes of the market he'd be using total nerd language that totally confuses the Prospect and he wouldn't be answering the number one question in the prospect's mind what's in it for me this total alienates your reader and makes them feel like you don't understand them problem number two is a business is trying to speak to too many different audiences or avatars on the same page instead of honing in on one specific Market what you want to do is have one landing page or one funnel per product per Market otherwise your copy feels really generic and like it's not speaking to anybody problem three is they write the copy like it's coming from a faceless corporation instead of coming from another human being right they focus on being really proper and using this like fancy B2B language instead of copy and language that forms a connection you want your copy to feel like a conversation right so let's look at how to achieve this onetoone copy using one of our client meta ads campaigns in the hair loss and hair restoration Niche you can see we use step one to make sure the ad matches the above theold and you can see we made sure we entered the right conversation and right stage of the buyer's Journey instead of talking about hair transplants which is more product aware we offer a consultation to save the hair which is more problem aware and matches the C colder audience on Facebook now as we go down the page we want the copy to feel like we are having a onetoone conversation with the doctor to achieve this we follow the pass framework problem agitate solve so here's why this landing page copy and this page is converting number one when we write the copy we use the exact words of the Tiger Market not the medical jargon of the doctor right so we show we understand their problem they are losing their hair it's thinning and they've tried everything but it's not working we show we understand their dream outcome to regain a natural looking head of hair now we've showed them where they are and where they want to go we understand them that means we can show them now how we are the vehicle to get them from A to B with our my hair consultation to figure out the right words to use we ran a survey with our clients past patience and use sources like the hair loss subreddits to figure out how they phrase their problems and their dream outcome and now when they read the copy they're going to say yes this is for me you understand me reason number two that this copy is working and this page is converting this page is all in the doctor's voice it's like the doctor is speaking one to one with you and when you read the copy you can get an idea idea or a feel of his tone it's like he's talking in your head and that's what we want to achieve with your copy because this builds his authority right it starts a relationship and it removes the anxiety to take the next step the doctor takes the initial appointments as well so it just makes sense to build the relationship with him on the page okay and reason number three the copy is specifically speaking to one Avatar men suffering from hair loss the doctor also helps women suffering from hair loss but women describe their problems and dream outcomes in totally different ways even just emotionally typically men get angry at a situation whereas women might get more sad or depressed right we would want to create a different campaign to speak to women all right now we have hooked them in with the above the fold and the headline we've engaged them in conversation with our personalized onetoone copy the next goal of a good salesperson is to qualify or dis qualify the prospect most clients I work with are frustrated with the quality of their leads they don't necessarily want a flood of 100 sales calls this week they just want to speak with whale prospects who are hyper qualified and more likely to close so step three for your million dooll landing page is to qualify and disqualify people to qualify someone you want to make sure it's obvious that what you have is for them I wonder how we could do that maybe we could just overtly tell them in our copy but most people don't and it leaves people wondering is this for me what's in this for me so your landing page is your digital salesperson but it can't ask questions like a human can right so you need to anticipate the questions they will have in their mind and one of the biggest is is this for me so we did this for our client in the hair restoration space showing the top five archetypes or buckets of people like they might put themselves into right and we also did it for this client nxa using the archetype of their three best customers then we used social proof with intent using testimonials and pictures of real users instead of just slapping a testimonial slider on the page and calling it with a day we used the social proof on that section so people could better identify with those archetypes if you want to qualify further you can even tell them on the page who this isn't for and that will dial it up to push the wrong leads back even in our own marketing for our agency persuasion experience we make it super clear in all touch points who is a good lead so people can disqualify themselves I take most of the sales calls so I don't want to be talking to hundreds of people right we do lead generation for beta B and high ticket beta C who are doing like 1 million to 10 million plus but they want to double their business they've got really ambitious growth goals and they want to take it to the next level right but they feel stuck so we build their funnels and their landing pages and we run their paid ad campaigns and when we use touch points like the calendar booking page this helps to qualify people by showing exactly who we're for Okay so we've hooked them in we've got them to speak with us right it's like they have a conversation going on in their mind as they read the copy we've qualified or disqualified them and now we have them all like hell yeah this sounds like it's for me but now we need to make the ask and this is where so many businesses go wrong right so this is Step number four of your million dooll landing page you need to make the sale now remember your landing page isn't always selling the direct sale and getting money in lead generation you actually have to sell your consultation or whatever your next step is to get them to become a lead you need to get a lead before you can get a sale right and just because you're consultation is free monetarily it still costs them time and energy right so what are you selling well you're selling your offer and we call this your lead generation offer right with your offer you are just looking for that next micro step not a big knockout punch I have a whole three-hour step-by-step offer workshop on this it's just 17 bucks I'll leave a link in the description for anyone who wants to better learn their lead generation offer but for now I'll quickly give you a couple of examples of our client offers so this is our champagne design consultation it's an offer for a Home Remodeling and additions firm in Texas it works because the next micro step of the market is not to get a free quote although all of the competitors are offering a free quote it doesn't make sense for the market right why because they don't know what they want yet and if you don't know what you want how can you get a quote they have a Pinterest board of ideas but the next micro step is design or with this client right their previous agency was using their meta ads traffic to try and get leads for hair transplants a high ticket surgery wrong level of awareness for this temperature of traffic instead we usually save my hair consultation for this client because the sales call needs to diagnose and prescribe the outcome and actually the client can now offer more things more solutions right not just hair transplants but if this were a Google ads campaign somebody was specifically looking for a hair transplant we'd have a completely different landing page so we're in the early days of this campaign still but we're already getting scheduled appointments that go through a multi-step form for 69 bucks right and they go through this whole form to become a qualified lead okay team and those are my four proven steps so that you can go and create a landing page that makes you millions of dollars but you have to remember your landing page is just one part of your funnel so if you want to see how we build a full lead machine system a full lead machine funnel for our clients click on this next video and I'll see you in the next training