Alisha Conlin-Hurd

Alisha Conlin-Hurd builds landing pages and has produced over 600 of them across 120 niches, for companies ranging from brand-new startups to platforms with tens of millions of users. Her framing device is that a landing page is a salesperson, and that most businesses spend heavily on traffic and then send it to an untrained one.

Her first and most-repeated point is congruence above the fold: the ad made a promise to earn the click, and the headline the visitor lands on has to be visibly the same promise. She treats a mismatch there as the single most common and most expensive error in a paid campaign, because 100% of the traffic sees it.

She teaches from teardowns of her own client pages, including the top performers, rather than from invented examples.