The Savage Advertising system

        Alright, so instead of a sales video, I thought I'd just demonstrate the 7-Step Savage Advertising System. This is the same system I use to generate 50 world-class video ads per week, and it is a copy-paste method for you to easily become world-class at selling any product that you have with ads.

Here's the example, the Own's Lion Mane Supplement. I don't know much about it. Step 1, we're gonna tell AI about a product or story. I have a product. The prompt right here, I'm gonna copy it, paste it in Claude, and then I'm going to paste in everything about this product. Paste everything like right, oh boy, what happened? Everything right here. I hope that this lets me capture everything. So I'm gonna paste this thing in. So basically what this prompt does is it kind of brings it up to the speed with the 7-Step Advertising System, and what we're about to do here is we're gonna use the Story Extraction Doc. I don't wanna show you these yet, cause that's only exclusively for the people inside the system. But this will help you pull out all the questions about you and anything else you need the AI to know, but for now we're just gonna start with this.

Second step, we're gonna find the winning avatars. There's different types of avatars. There's people who are ready to buy now, and people who are the big whales. Let's start with doing both. I actually just recently combined them into this single prompt right here, so all you have to do is paste in this prompt right here, and then, bing bada boom, it's gonna start searching for and looking for all of the best avatars that could be searching for this thing.

And while it's searching, let me go ahead and show you what else is inside this system, because not only do you have the seven steps, you also have my pipeline. So a lot of times when you're working with me, for example, or any authority figure or an expert, this is a place where you can come in and paste information about them and, like, save things about your professional or anything about your product. You're gonna be saving things like your avatar here, so this is gonna be an organized dashboard for you to save all of the outputs that we're getting, including the scripts. And it's gonna be really cool, because a lot of times you need to paste in the guy's story, you need to look for this document, this is a place where we're gonna organize all the documents while you're doing everything.

Below, what you're gonna find is the organization of your systems, companies, and processes. So, here, I document everything that I do, so anybody can come on board and see the step-by-step process for how we do anything, and you can organize it by section, so you just stay so organized and everyone can come on board.

So, let's go ahead and look at what came out here. So, it's gonna start, Claude, I'm using Claude Opus 4.5 right now, which is the most savage AI copywriter, way better than ChatGPT, or Gemini, or anything like that. And things keep getting better. So, it looks for, so the current thing is it looks for people who are already spending money on this problem, because it's a much easier system. So, it's to switch someone who's already spending money every month to you instead of somebody else. That's one of the low-hanging fruit things. So, it comes up with a couple of ideas on, like, hey, these people, there's people buying this stuff. Like, these are different types of angles, potentially, that you could be marketing for, but we'll get to that in just a second.

By the way, your mind's gonna be blown on step three and four. That's where things really start to come together. So, let's scroll down. Let's see who the big avatars is that it's looking for. It's gonna come out with, it's gonna turn out three big people.

Okay, so the first one is the coffee crash sufferer. They crashed in the afternoon and they want sustained energy all day long and steady focused. It recommends who the best person to speak about this is because your authority figure is really important. People are like, oh, I like that guy. I trust that guy. That's a really important part. Part of it all. And then, of course, the big idea is the part that is the light in the tunnel for how they're gonna be able to get out of that. So, you have damaged neural pathways that coffee can't fix. Lion's mane stimulates nerve growth factor, NGF, that can repair the focus. Bam! So that's pretty cool. And it's a massive size right there.

Now we have another one, menopause sufferers, and then we have natural ADHD alternatives. So people that are looking for, they have a scattered brain, looking for a different result here. And then the mentally exhausted professional. This is the mass market that represents 10 to 20 times the size of all the other markets. And these are now four avatars.

So here's the magic here. Because AI and Andromeda and everyone is now uploading 10,000 times more ads than before, and because of AI, we now have the ability to hyper-target different people, and that's one of the gonna be the secrets to being able to create all sorts of different people here.

So, what I'm gonna go with is, I'm gonna pick this mentally exhausted guy. Actually, you know what? I kind of like the coffee crash sufferer. I thought that was pretty cool. It's a massive size. So, when we come to here, this is one of our avatars. So, I got a place to save it. We're gonna paste in this avatar right here. I like to paste in everything right there, so I save it for later, because these are gonna be things that you're gonna come back to later on.

So, let's go back to the next step. The kindergarten simple pitch generator. So, we're gonna copy this prompt. We're gonna be like, do this for the number one coffee crash sufferer. Pasted it. So, what this prompt is gonna do, this has been my one of my trademark tricks for literally 10 years. And it's never gonna go away, because I absolutely love it. This is the part where you're gonna explain to, you're gonna get clear on exactly how you're taking someone from the pain they're in, to the root cause of the problem, the root solution, to the amazing benefits, and the emotional benefits. That's every sale. They go from sad to happy, the thing, the thing, and the how they did it, step-by-step. They're gonna walk them across the bridge to their cool land. So, this kind of helps us get clear on what the copy's gonna be a lot like.

So, you got your avatar, 28 to 55. That's kind of the people you're gonna have in the B-roll. They can't focus past 2. They feel like a zombie, and I can't sleep. I'm exhausted. I'm drinking all this. I don't feel normal. I used to be sharp. Now, I zone out and forget stuff. Am I getting older? That's the emotional pain. Secretly, am I stuck like this forever?

Okay, the root cause. What they think is that coffee isn't giving you energy. It's borrowing it from later in the day. Then, you crash. That's kind of the angle. You're borrowing energy from later in the day, and then you crash. The issue is that coffee doesn't build focus. It rents it, then takes it back with interest. The aha moment goes, hey, instead of borrowing energy from your brain, what if you could feed what it needs to make it on her own? That makes sense. So, that is a kindergarten simple idea. You see how—would you believe that? Would you believe that instead of borrowing energy from the future, you should feed it? That makes a lot of sense.

So, when we're looking at this, we're just coming in here to make sure that it makes sense from a kindergartner's perspective. Like, I could tell that to a child, and the child would be like, yeah, I'm in for it. So, it has this three-step process. Step one, three capsules, helps boost this, helps do that, bada-bing, bada-boom, you get energy all day long, and you emotionally get to feel like yourself again, and you're not a zombie anymore, and people aren't laughing at you behind your back anymore. That's kind of the core idea.

So, let's go ahead and copy this kindergarten simple pitch, because this, again, is going to be one of the key pieces. You go in here, you save it right here. Bam! So, any time that you want to write copy, now you got this pitch. You paste this in, and the AI is basically up to speed, and is ready to write any sort of copy around this particular ad campaign.

So, that's step three. We saved it here. So, now it's time to make some winning angles. This is when things start to really get crazy. The first thing we do is this AI copywriter prompt. We paste this in, because this brings AI up to speed on how to be a savage copywriter. In the ways that I suggest it to, so that it's going to be a better copywriter. And now we have the banger angle prompt. Get ready to have your mind blown. Paste in this puppy.

Now, what the banger angle prompt does is, I have collected a combination, a big swipe file of a massive amount of winning, winning ad campaigns, short form ads that are between 30 seconds and 2 minutes long. And what this is doing is that it is coming up with all sorts of angles. I have broken down the angles for all of these and it's going to begin reversing engineering each one for different headlines and like what the video could be about.

So three signs your brain is running on empty and coffee can't fix it because we know exactly who we're speaking to and their exact problems and their exact how they're going to get through it kind of situation. This is what's going to enable them to now. Now the AI can create specific content based off winning ideas, specific angles for that person, for them, specifically five red flags. You build a coffee tolerance best delivered by a formerly coffee addict or a biohacker, right? You get headaches, you're up to four cups, still tired. You built up a coffee tolerance. That's a cool video right there.

Three signs your afternoon crash isn't going to be normal. Three warning signs you're borrowing energy from the past. Stop drinking more coffee when you're tired. Here's why it's making things worse. So these are all coffee focus types videos. Your brain isn't tired because it lacks caffeine. It's tired because it's not getting what it actually needs to. Find a functional medical doctor. This is like who we're looking for to film this video to have the highest ROI possible. And forgive me, I'm in a hotel right now at the Jim Kwik conference right now. So that's why I'm not doing this on the professional camera.

So you have a ton of really cool ideas and you could go in here and look for your favorite ideas and get ready to rock and roll it. Or you can just copy paste the next prompt and then AI will go ahead and just deliver you the best ideas out of this whole thing. I've made this as simple copy and paste as possible. With Notion, thankfully you can just copy this and it copies everything. So, top 10 banger angles.

Let me ask you this. When was the last time you felt sharp all day long? There's a reason for that. Right? And it recommends who the best spokesperson should be for it, but don't freak out. You know, you can obviously start with anybody. You can get the ball rolling. But if you're really going for a double your high score moment, let's take it all the way and be the absolute best that we can. Everyone thinks that the cure for brain fog is more caffeine. That's bullshit. Backwards. What a banging idea that is. Can we all relate to that one? Woo.

Okay. So here's where the magic starts happening. Starts creating scripts. So you click this button. You got your link to your short formats right there. And we have this angle matching prompt. So this is your swipe file. We've got a VSL Bible 2023, which is a really world-class Bible I put together in 2023. And then these are 10 or 11 new VSL scripts. And these are bangers. We're talking about, like, 86 million views right here. 62 million views on this one. We're talking about 97 million views on this little script formula. And they're all broken down step-by-step so that you don't even have to study this. You don't even have to look at it. All we have to do is copy this angle matching prompt.

And what we're going to do is we're going to say and then we're going to paste in everything in the short format swipe file. It says right there, paste in everything. What this is going to do, it's going to take 10 angles we just came up with for coffee. It's going to look at the best VSLs ever and it's going to match them. Be like, you should rewrite this one for this one and this one for this one. And this one's going to work.

So angle one, three signs your brain is running on empty and how coffee can fix it. So right away, it's matching. So it knows, hey, which script I want to rewrite and because Opus 4.5 by Claude Anthropic is so good, it can literally just bang these out by just getting go. Really. I've been shocked at how good this stuff is. This is what would happen to you. These are bangers. When was the last time you slept all day long?

So now we have 10 scripts based off of winning ideas really quick. And it's giving you the top 10. So, do number one. BAM. So we start rewriting it right now. Oh, there's a missing step. I forgot to do. I like to paste in, just follow the step, follow the step-by-step plan. I like to paste in, re-paste in the copywriter prompt to re-bring it back up to speed on how to write a savage script.

Yeah, there you go. So it's following the top, the formula right here. Three signs your brain's running on empty. You crash at the same time every afternoon. Red flag. You need coffee just to feel normal in the morning. Red flag. You're forgetting things you used to, you never used to forget. Big red flag. Don't panic. You can fix this. You see your brain makes a protective protein called nerve growth factor, NGF for short. It keeps your neurons healthy. It's sharp. Here's the problem with your stress, the caffeine, your brain reloads runs low on this stuff. You're not lazy. Let you die. You die. Most people try to fix this with coffee. It doesn't work. The crash comes back with interest. It's called lion's mane. Here's why it works. It contains these compounds that helps you boot neuro grip.

It looks great. Phenomenal script right here. Now this one particular, I don't know. I'd have to look back to make sure it went off the formula. Let me go ahead and paste in this copywriter prompt just to make sure with that.

One of the things that you want to do to make sure it does it right is the key things is you want to make sure it follows the plan. Follow the winning formula and that scripts are not longer or more bloated than they need to be. AI can make it bloated. So I'm always like honing it in, making sure it's dialed in. So this looks a little bit tighter to me personally. And, yeah. World-class. I mean, they're freaking phenomenal. They're absolutely phenomenal. I just want to show you and then move on to the next one.

So, from there, you just say do the next one and then do the next one and then do the next one and do the next one. And you're just banging it out left and right. You just bang, alright, do the next one. Let's just demonstrate one more script. Maybe we'll do three scripts. And then we're going to go on to step five, which is creating the shot list. So now you got scripts. Now you don't just have any scripts. Every script is based on a winner.

Anytime a copywriter sends me a script and says, is this a good script or not? The first thing I ask him is show me the swipe file. Show me the swipe file. Where did you get it from? Who did you swipe that was super rich that you thought this was a good idea? And if they say nobody. Then that's it. It's a shitty script because the path to the top of big ass campaigns has been paved 10,000 times by 10,000 people. We have just model winning campaigns over and over again. Collect swipe files.

Inside of here we've got your own little swipe file. You can start right there so that you don't think that everyone's using the same stuff. You can be like, you can collect your own little thing and start singing your own songs like you're your own little musician. Playing cover songs.

And, alright. The real reason you crashed 2 p.m. has nothing to do with how much sleep you got. We'll see if we get this wrong. There are three things that cause the crash. One, you're running on caffeine, not energy. Coffee doesn't just fuel, it hides the tired feeling. I'm drinking coffee as I'm doing this. Number two, your blood sugar's on a roller coaster. You spike, you tank. That's the wall. Number three, your brain isn't making enough NGF. That's the protein that keeps you sharp. Most people try to fix this with coffee, but that just makes all three problems worse. Here's what I tell my patients. There's a mushroom. It's called lion's mane. You should take it.

Phenomenal script. Absolutely phenomenal. Might just change your whole day. Short. 60 seconds long. Banger. Love it.

Cool. So, the next step I like to do after this is, now make this, is I like to get my shot list. So, once you have 10 scripts, and then you change the avatar, by the way. I like to do 10 scripts for the biggest avatar, and then 5 scripts for 2 of the medium avatars, and then 1 script for the low one, just to have a big net for who the buyers could be, because some people might need a longer video, some people might need a shorter video, depending on the avatar, the situation, and their awareness, and how well they like the product, or how well they look like the product is gonna work, you know, when you're showing the product. How well they trust the person who's talking, and that's kind of the core things, how well the big idea makes sense.

So, this thing gets me a straight-up shot list, I can do myself, or I can do for a spokesperson, who I can give it, like, if I'm doing UGC, I'd be like, here's the scripts, here's what I want you to get, pour your cup, pour your cup, look tired, look like you're crashing, eyes glazed over, brain fog, walking in the room, problem shot, you can be like, hey, you don't have to do it all, but you can just do a couple, you know, all you got to do is paste in this prompt right here, which is, you send this to the UGC creators, and they will know exactly what to do.

And if you don't want to do that, we've got some hiring, we've got some AI spokespeople prompts, if you want to work with AI spokespeople. I have broken down a step-by-step, from creating your talking head figure, to creating B-roll for your character, to creating audio and syncing your the audio, it's a step-by-step plan that I've used to create AI spokesperson ads, and they're really phenomenal.

So, from there, now we have scripts, now we have shot list, you got the video shot, or maybe you don't want to do the videos, maybe you want to go straight to the commercial, you maybe want to go straight to editors, doing it all yourself, this is exactly what I post to get editors for $35 a video on Upwork. This is exactly what I do to bring them up to speed, and then once I'm done, I have a little prompt that you paste this in, and it names everything, I can show you this prompt, because it's pretty simple, but it's just like, please help me, it just names every script, so you have a nice organizational structure.

So, all of these scripts, you come up here, and let me show you, let me finalize what we're going to do, right, let me show you, once you have these things done. What we have now is, first thing, I would take all of these chunks out, right, I would take all of these chunks out right here, but, we got a script, lion's mane, batch 1, right, so this, maybe you'll put in like 5 scripts right here, and I just paste it in here, I Ghost from Lion's Mane, I frickin' wrote it, the editors are gonna be this guy, the spokesperson's that guy, and the final link when you link it, and there you go, now you got a little process.

So, you did this, now it's being filmed, now it's being edited, it's in the editor's hand, now it's ready to launch on ads, now we're live. It makes it so easy for you to manage, and this is exactly how I do 50 ads a week. I make a ton of scripts, I get the b-roll, or I just send it over to the editors, and with this new tool called Gridbank, they can get all this cool UGC footage, and blast it on everything, and then for $35 a video, you can become a savage advertiser.

Love ya, grab the system today, I'm not gonna put any fake scarcity here, but it's a world-class system. The only thing that's really urgent is that everyone is making 10 times more ads than they've ever done before, so, that's what the competition is getting crazy, but there's still windows to succeed by being super hyper-targeted with these avatars, and combining the avatars with the scripts. Remember, you just change the avatar, and you run the same process. You get a whole new script, with a whole new angles.

Love you guys. See ya. Let's get it. Come on, come join the program. See ya.