How I Create 50 World-Class Video Ads Per Week

        The 7-Step Savage Advertising System — A Complete Walkthrough

### Overview
- The 7-Step Savage Advertising System for creating high-converting video ads
- Copy-paste methodology that anyone can follow
- Live demonstration using a Lion's Mane supplement as an example

### The 7 Steps

1. **Tell AI About the Product** — Upload all product information and context
2. **Find Winning Avatars** — Identify ready-to-buy customers and high-value targets
3. **Create Kindergarten Simple Pitch** — Clarify the pain-to-solution journey in simple terms
4. **Generate Winning Angles** — Use swipe files to create proven ad concepts
5. **Create Scripts** — Match angles to winning VSL formulas and generate scripts
6. **Build Shot Lists** — Create filming instructions for UGC creators or AI spokespeople
7. **Organize & Execute** — Manage the production pipeline from script to live ads

### Key Concepts Covered

- Why targeting people already spending money is low-hanging fruit
- The importance of authority figures in ads
- Making your pitch "kindergarten simple" so anyone can understand it
- Why every script should be based on a proven swipe file
- Matching angles to winning VSL formulas with 60M-97M+ views
- Avatar distribution strategy (10 scripts for biggest, 5 for medium, 1 for smallest)
- Hiring editors on Upwork for $35/video
- Using tools like Gridbank for UGC footage
- Why hyper-targeting different avatars is the key to winning in a crowded ad market

### Tools & Resources Mentioned

- Claude Opus 4.5 (AI copywriter)
- Notion (organization dashboard)
- VSL Bible 2023 (swipe file collection)
- Gridbank (UGC footage)
- Upwork (hiring editors)

### Introduction

I'm going to skip the typical sales video and just show you how the system works.

This is my 7-Step Savage Advertising System — the exact process I use to generate 50 world-class video ads every single week. It's completely copy-paste. Once you understand it, you can become world-class at selling any product with ads.

For this demo, I'm using a Lion's Mane supplement I know almost nothing about. That's the point — the system works regardless of your product knowledge going in.

### Step 1: Tell AI About the Product

The first step is simple: I give AI everything it needs to know about the product.

I copy my product prompt, paste it into Claude, and then paste in all the information about the product — descriptions, ingredients, benefits, everything. This prompt brings the AI up to speed with my entire advertising framework.

I also have a Story Extraction Doc that pulls out all the relevant questions about you, your brand, and anything else the AI needs to know. That's exclusively for people inside the system, but for now, we start with the product information.

### Step 2: Find the Winning Avatars

Next, I identify who we're actually selling to.

There are two types of avatars I look for: people who are ready to buy right now, and the big whales — the high-value customers. I recently combined both searches into a single prompt, so all I do is paste it in and let it run.

The key insight here is that I'm looking for people who are **already spending money** on this problem. It's much easier to switch someone from a competitor to you than to convince someone who's never bought anything in this category. That's the low-hanging fruit.

For this Lion's Mane example, the AI identified four avatar groups:

1. **The Coffee Crash Sufferer** — They crash every afternoon and want sustained energy and focus. Massive market.

2. **Menopause Sufferers** — Brain fog and energy issues related to hormonal changes.

3. **Natural ADHD Alternatives** — People with scattered brains looking for non-pharmaceutical solutions.

4. **The Mentally Exhausted Professional** — This is the mass market, 10-20x the size of the others.

For each avatar, the AI also recommends the best spokesperson type and the "big idea" — the angle that gives them hope. For the coffee crash sufferer, it's: "Your damaged neural pathways can't be fixed by coffee. Lion's Mane stimulates nerve growth factor (NGF) that can actually repair your focus."

I save each avatar in my dashboard so I can come back to them later. Today, I'm going with the coffee crash sufferer because it's a massive market and the angle is compelling.

### Step 3: The Kindergarten Simple Pitch

This is one of my trademark tricks — I've used it for literally 10 years.

The Kindergarten Simple Pitch forces you to get crystal clear on the customer journey: from the pain they're in, to the root cause of the problem, to the solution, to the benefits — both practical and emotional.

Every sale follows this path: they go from sad to happy through your solution. You're walking them across a bridge to a better life. If you can't explain it to a child, it's too complicated.

Here's what came out for the coffee crash sufferer:

**The Avatar:** Ages 28-55. Can't focus past 2pm. Feels like a zombie. Exhausted. Drinking tons of coffee. Doesn't feel normal anymore. Used to be sharp, now zones out and forgets things. Secretly wondering: "Am I stuck like this forever?"

**The Root Cause:** Coffee isn't giving you energy — it's borrowing it from later in the day. Then you crash. Coffee doesn't build focus. It rents it, then takes it back with interest.

**The Aha Moment:** What if, instead of borrowing energy from your brain, you could feed it what it needs to make energy on its own?

See how simple that is? I could tell that to a child and they'd get it. "Oh, I shouldn't borrow energy — I should feed my brain." That's a kindergarten simple idea.

The pitch includes a three-step process: take three capsules, boost NGF production, get all-day energy. Emotional payoff: you feel like yourself again, you're not a zombie anymore, and people aren't laughing at you behind your back.

I save this pitch because it's foundational. Any time I want to write copy for this campaign, I paste it in and the AI is immediately up to speed.

### Step 4: Generate Winning Angles

This is where things get crazy.

First, I paste in my AI Copywriter prompt. This brings the AI up to speed on how to write like a savage copywriter — my specific approach.

Then I paste in the Banger Angle prompt. I've collected a massive swipe file of winning short-form ads — 30 seconds to 2 minutes long. I've broken down every angle from these winners. Now the AI reverse-engineers each one specifically for our avatar.

Look at what comes out:

- "3 Signs Your Brain Is Running on Empty (And Coffee Can't Fix It)"
- "5 Red Flags You've Built a Coffee Tolerance"
- "3 Warning Signs You're Borrowing Energy From Tomorrow"
- "Stop Drinking More Coffee When You're Tired — Here's Why It's Making Things Worse"
- "Your Brain Isn't Tired Because It Lacks Caffeine"

Each angle comes with a recommended spokesperson type. For the medical angles, it suggests a functional medicine doctor. For the biohacker angles, a former coffee addict.

Then I run the Top 10 Banger Angles prompt to filter down to the absolute best. One that came out: "Everyone thinks the cure for brain fog is more caffeine. That's backwards."

Can we all relate to that? That's a banger right there.

### Step 5: Create Scripts

Here's where the magic happens.

I have a VSL Bible from 2023 plus 10-11 new VSL scripts — we're talking ads with 62 million, 86 million, 97 million views. They're all broken down step-by-step.

My Angle Matching prompt takes our 10 coffee angles and matches each one to the best proven VSL formula. It says: "Rewrite this formula for this angle." Claude Opus 4.5 is so good it just bangs these out.

I paste in the copywriter prompt again to keep it tight, then say "Do number one."

Here's what came out:

*"Three signs your brain's running on empty.*

*You crash at the same time every afternoon. Red flag.*

*You need coffee just to feel normal in the morning. Red flag.*

*You're forgetting things you never used to forget. Big red flag.*

*Don't panic. You can fix this.*

*Your brain makes a protective protein called nerve growth factor — NGF for short. It keeps your neurons healthy and sharp.*

*Here's the problem: stress and caffeine make your brain run low on this stuff. You're not lazy. You're depleted.*

*Most people try to fix this with more coffee. Doesn't work. The crash comes back with interest.*

*There's a mushroom called Lion's Mane. It contains compounds that help boost NGF production...*"

Phenomenal. 60 seconds. Banger.

Then I just say "do the next one" and keep going until I have all 10 scripts.

**Here's my rule:** Every script must be based on a winner. Anytime a copywriter sends me a script and asks if it's good, my first question is: "Show me the swipe file. Who did you steal this from?"

If they say "nobody" — it's a shitty script. The path to massive campaigns has been paved 10,000 times. We model winning campaigns. That's how this works.

### Step 6: Build the Shot List

Now I have scripts. Next, I need to film them.

My shot list prompt turns each script into specific filming instructions. If I'm working with UGC creators, I send them exactly what I need:

- Pour a cup of coffee
- Look tired and crashing
- Eyes glazed over, brain fog expression
- Walking into a room looking exhausted
- Problem shots, solution shots, transformation shots

They know exactly what to film.

If I don't want to use real people, I have AI spokesperson prompts — step-by-step instructions for creating talking head figures, generating B-roll for characters, creating audio, and syncing everything. AI spokespeople ads are getting phenomenal results.

### Step 7: Organize & Execute

At this point I have:
- Scripts based on winners
- Shot lists for filming
- Avatar targeting strategy

Now it's production management.

I use Notion to organize everything. Each batch gets labeled — "Lion's Mane Batch 1" — with scripts, editors assigned, spokesperson info, and final links.

The workflow is simple: Script done → Being filmed → In editing → Ready for ads → Live.

I hire editors on Upwork for $35 per video. I have the exact job post and onboarding process documented. With a tool like Gridbank, they can grab professional UGC footage and blast it onto everything.

**My avatar distribution strategy:**
- 10 scripts for the biggest avatar
- 5 scripts each for 2 medium avatars
- 1 script for the smallest avatar

This creates a wide net. Some people need longer videos, some need shorter. It depends on their awareness, how much they trust the spokesperson, and how well the big idea resonates.

### Why This Works Now

Here's the real urgency — and it's not fake scarcity.

Everyone is creating 10x more ads than ever before. AI has exploded ad production. The competition is insane.

But here's the opportunity: because of AI, we can now hyper-target specific avatars in ways that weren't possible before. The winners will be the people who combine precision targeting with proven scripts.

You just change the avatar and run the same process. New avatar = new scripts = new angles = new ads. Same system, infinite variations.

That's how I do 50 ads a week. That's how you become a savage advertiser.

### Summary: The 7 Steps

1. **Tell AI About the Product** — Paste in everything
2. **Find Winning Avatars** — Identify ready buyers and big whales
3. **Create Kindergarten Simple Pitch** — Clarify pain → cause → solution → benefits
4. **Generate Winning Angles** — Reverse-engineer proven ads for your avatar
5. **Create Scripts** — Match angles to winning VSL formulas
6. **Build Shot Lists** — Create filming instructions for creators or AI
7. **Organize & Execute** — Manage the pipeline from script to live

Change the avatar. Run the process. Get new scripts with new angles.  That's the system.