These 7 Principles Built Everything I’ve Sold

        After selling hundreds of millions online, here are seven lessons I wish I would have known sooner. Number one, price isn't the problem. Belief is if they believe that your product will work, they will find the money to purchase it. Number two, the best product doesn't win. The best position product wins. Make sure when you are putting your product out there that it's obviously better than the competition. Number three, every dollar follows attention. Learn how to get attention. Learn how to keep attention. Learn how to convert attention. or even better, do it for others and then be the one that cashes in on the attention. Number four, people don't buy products, they buy the proof that those products will deliver for them. So don't sell products, sell proof. Number five, the market doesn't reward effort, it rewards clarity. If the audience doesn't get it fast, then they will never buy it. Number six, if they're confused, they won't buy. Simplicity closes, complexity repels. Number seven, markets evolve, but human nature does not. Master human nature and you will never go broke. You can study tactics forever, but these principles built everything that I have ever sold.