These 7 Principles Built Everything I've Sold

        # Seven Marketing Principles from $100M+ in Sales

1. **Price isn't the problem—belief is.** If customers believe your product will work, they'll find the money to buy it.

2. **The best product doesn't win. The best-positioned product wins.** Make your offering obviously better than the competition.

3. **Every dollar follows attention.** Learn to get attention, keep attention, and convert attention—or do it for others and cash in on their audience.

4. **People don't buy products—they buy proof.** Don't sell the product. Sell the evidence that it delivers results.

5. **The market doesn't reward effort—it rewards clarity.** If the audience doesn't understand it fast, they won't buy.

6. **Confusion kills conversions.** Simplicity closes. Complexity repels.

7. **Markets evolve, but human nature doesn't.** Master human nature and you'll never go broke.

*Tactics change. These principles built everything.*