This Offer Secret = $1Billion+ in Client results

        hey Jason flin here I'm going to show you something with offers this has helped me make $9.8 million in 8 days and has given me praise from people such as Alex Heros who have said how I've structured offers has been some of the most impactful stuff in their business in their career so we could probably attribute over a billion dollars in customer success stories from what I'm about to show you here now I'm in Shaman France we're on vacation I shouldn't be working hey what can I say I can't help myself nothing's clean here nothing's perfect I don't have a studio so hopefully you can look past all of those little things and get down to the nub of it what you're seeing here is a document I haven't finished yet but I've been working on lately called offer modalities when you make an offer the thing that will increase its value the most is what your audience can compare it to and if they can't compare it to anything if it feels like it's better than anything they can compare it to then it has more value so when I look at the different components that you can put into an offer these are the different modalities so you could put done for you in an offer you can put software in an offer you can offer coaching group or oneon-one you could have reseller licenses you can offer critiques or feedback you could give templates Graphics AI prompts there's even more modalities in this these are just the modalities that I've came up with looking at 32 of my top performing webinars all of them have made Seven figures or more some of them have made eight figures and then working backwards in removing and extracting the different modalities from that I'm not going to break them all down for you here today that'd be like a 6-hour video and I know you God forbid you spend more than 60 seconds learning something and you freak out right you got to look at the next Tik Tok video so I'm just going to show you what I called the S tier this is the best types of deliverables if you can package up an offer that has some done for you in it has some software in it has some one-on-one coaching in it has some Licensing in it and has live event components all wrapped together in a price that normally only one of these things would come in then you're going to crush it but let's talk done for you I put it up here done for you is the single most powerful offer modality you can use so whenever you look at an offer you're going to make you say how do I take something of it and make it either done for you or done with you now the tricky part about done for you is if you're not strategic about it it could cost you a lot of time money and energy our goal is to how do we give the most to the audience that cost us the least in time money and energy so when I'm looking at the done for you uh offer part of my offer is done for you I came up with this I call it the aid me formula so what's the amount done that you're going to offer to do what's the ideal outcome that you can offer or promise the audience what's the dollar value you can associate with it what's your margin to fulfill and how easy is it to explain so most people God bless them but Jesus Christ they're so binary they think on or off win or lose succeed or fail black or white so when they think done for you they think do it all for somebody or do nothing for somebody it's amazing if you can just isolate one key component of your offer and make it done for you because that gives you the ability to say done for you in your marketing but it also allows you to be economical about it and efficient about it the ideal thing you actually do is find the one biggest limitation that stops people from moving forward the thing that they're most afraid of so if you had to know number your process of what you're going to teach somebody or offer to somebody say a seven-step process find that one step that is most scary to the audience and just do some or all of that step for them so the action item here is make a list of all the major actions your audience must see themselves being able to do in order to feel safe and excited to buy your product then come up with ideas on how you can do all Su or even a small part of them so that's the first thing that you can do now you have to sell it you can't just say we're going to do this for you you have to sell the outcome of it so here's a useful strategy for no matter what you do in business feature benefit outcome so you buy the drill the drill drills a hole that's the feature the benefit is you can hang stuff on it the outcome is the specific thing you can hang on it the beautiful family portrait of you all around the manora spinning your dral whatever the case may be so we want to come to outcomes as much as possible how do we get the outcome for them not the feature not the benefit but as close to the outcome as possible so I I put it here you can't do their push-ups for them but you can drive them to the gym you can't play their hand in poker but maybe you can find the table with the dumbest poker players for opponents so they can be most likely to win that's the thinking that goes behind done for you now dollar value different things have different values so I have this book here I've been reading it on vacation here and this book is what valued at 20 bucks it could be the greatest book ever written but because it has a price ceiling of about 20 bucks because that's what books are usually priced at guess what you're not going to overcome that so you want to find things that have as Services high value associated with them so even if you do a part of that service even a small part you bring the association of value to your offer so if I say as a bonus we are going to do this for you and the thing done for them has an extremely high value associated with it that is chef's kiss that's a really great way to structure part of your offer for the done for you modality now margin to fulfill uh this is really tricky so let's say you sell like a $2,000 product and you're done for you component your modality of the offer is is going to cost you 1,000 bucks to fulfill and you really got to think and in terms of opportunity cost not just hard cost that's not a great offer then you might be able to sell a bunch of it but your net profit at the end of the day is not going to make the effort worth it so the things that we're looking at here is economy a scale one time we offered as a component in one of our offers they done for you where we'd Source product for them from China and it wouldn't work if we did it for one or two or five people but because we knew we could sell it to hundreds of people the same hard cost could be spread across a 100 people as it would one or two or three or four or five people another way you can do done for you is you partner with somebody on the back end who has the economy of scale and you pay them out of pocket to White Label fulfill for you so it comes from you as a company but behind the scenes you are handing it over to another company and the user doesn't have to know about the other company I don't think it really matters we tell people all the time hey we partnered with this person and they're going to fulfill it for you and we're going to pay for it and we're going to deal with all the headaches um marketers like to be super sneaky I don't know why it's kind of stupid but they think they have to hide it from customers so if you want to hide it hide it it doesn't really matter um but you can get economies of scale also you can slightly modify things so once upon a time I had a client that I wrote a webinar for that did seven plus figures and he guaranteed media placement in the big four Fox NBC CBS and ABC so any individual user if they were to go out and do that it would cost them a lot of money but he was able to create press releases that would put 12 service providers or 10 or eight service providers in One Singular press release so instead of paying for 12 separate press releases he paid for one and the end user didn't care cuz they got the placement regardless so he was able to pay 112th the cost he could eat that cost as part of the offer it was super economical and I don't remember the specifics 1/4 112 you know 36 27 hundredths of whatever it was I don't doesn't matter you get the point right how can you slightly modify the input I've done for you without losing the output of the value or the deliverable of it little creativity so I know I've lost 42% of you already because you're not creative for the remaining 58% of you a little creativity here can can drive down cost without sacrificing the value this is my favorite hack of all make it conditional so they have to do X and then you give them y so we used to do um for our customers in Amazon we would help them set up their ad campaigns Amazon ad campaigns but first they had to get a product life duh right because you can't advertise what doesn't exist and so a majority of customers in the time frame prescribed wouldn't get the product life and so therefore they didn't get the done for you service they bought with the hopes of achieving it they knew F full eyes wide open going in that they had to qualify and what the conditions were so they were 100% disclosed but now we knew that just like uh not everybody who books a ticket on an airplane shows up and not everybody who gets a gym membership goes to it we knew that through the actual utilization of the thing the cost wouldn't be as great but we could still sell it to everybody which is beautiful so what are creative ways that you can offer a service that cost next to nothing to fulfill yet will blow your customers mind and then this is the most important component of all it has to be easy to explain I love demonstrations if I could say Hey listen when you sign up this is what we're going to do for you and you can show it in front of them boom boom boom and they're like whoa that's awesome easiest explanation of all time but if it's convoluted it could be the greatest thing ever people if they can't wrap their head around it then they won't buy the product from you um so given the choice between three done for you Services I could offer as part of my offering one of them is the best value but hardest to explain one of them is a pretty good value but easy to explain one of them is a decent value and kind of hard to explain I'm going to do the one that's a good value and easy to explain every single day of the week because customers have to understand it in their terms not in your terms and the easier you can put it into terms that they could understand with the least amount of explanation possible the better it is and so this is like a little handy dandy thing here is I'm always looking at amount if we do all of it that has an high impact on us um if we do a little bit of it low impact on us maybe not as attractive to the customer so how much much are you willing to do on the behalf of your customer ideal outcome you can give them the actual result you can give them a direct benefit related to the result or an indirect benefit meaning if they do this then it increases the chance that they get that but ideally we write the book for them we create the title for them we do the whatever for them if not we could do research for them and give them a list of suggestions with directives on how they could refine those and if not then we can at least just do the research so close to their ideal outcome do you want your done for you to get them dollar value how much value in terms of dollar do they perceive the service to be worth ideally far more than the investment so they could say oh my God I'm getting $5,000 worth it done for you on a $2,000 products sign me up uh margin we have to be cautious of margin and not just time and money what's the reputational risk if you fail to fulfill it so you just got to put that in your Calculus and then the to explain can be made easy with a lot of effort so on your part you could spend all day and all night to figure out how to put it in a few slides fantastic but ideally you don't even have to spend time it's easy to explain easy to get I'll give you one last thing you can do completely done for you or you can do sort of done for you you can get the specific outcome or you can get close to the outcome you can have obvious value where it's like okay I normally would pay this this much or you can have less obvious value but still value nonetheless and then I I went through because I put done for you in so many of my offers as you can see here and I isolated certain examples that uh I show as done for you and what those look like more of that this will come when this comes uh just DM me or message me I'll give you the whole deal on the thing um and I'm doing this for every single modality now but I've been sitting on this a while and just wanted to share it with you so hopefully forget this goofy thing here uh hopefully you saw something of this that you could put into it I'll give you one last thing since you listen this far cuz most people won't make it this far they're like oh my God I got to make a million dollars but watch like a 10-minute video I'm done I'm disqualified but because you've made it this far I give you one more tip if the done for you is the bonus and not the core feature of the offer but it's an extra thing they get for free when they buy something else greatest position I've done for you ever in history there you go let me know how it works for you I'll see you ler l