This Offer Secret = $1Billion+ in Client results

        **Core Topic:** "Done For You" as the most powerful offer modality—how to structure it so it delivers massive perceived value to customers while remaining economically viable for you to fulfill.

**Main Speaking Points:**

1. **Offer Modalities Overview** — Different components you can include in an offer: Done For You, Software, Coaching (group or 1-on-1), Reseller Licenses, Critiques/Feedback, Templates, Graphics, AI Prompts, Live Events. These were extracted from analyzing 32 top-performing webinars (all 7+ figures, some 8 figures).

2. **The S-Tier Stack** — The best offers combine Done For You + Software + One-on-One Coaching + Licensing + Live Event components, all wrapped together at a price that normally only one of these would command.

3. **Done For You Is #1** — It's the single most powerful offer modality. The question to always ask: "How do I take something in my offer and make it Done For You or Done With You?"

4. **The AID-ME Formula for Done For You:**
   - **A**mount done — How much are you offering to do?
   - **I**deal outcome — What result can you promise?
   - **D**ollar value — What's the perceived value?
   - **M**argin to fulfill — What does it actually cost you?
   - **E**asy to explain — Can customers understand it quickly?

5. **You Don't Have to Do Everything** — Most people think binary: do it ALL or do NOTHING. The smart play is to isolate ONE key component—ideally the scariest step that stops people—and do some or all of just that step for them.

6. **Feature → Benefit → Outcome** — Sell the outcome, not the feature. You can't do their push-ups for them, but you can drive them to the gym. You can't play their poker hand, but you can find them the table with the dumbest opponents.

7. **Dollar Value Association** — Attach your Done For You to services that already have high perceived value. A book is capped at ~$20 no matter how good it is. Services have much higher ceilings.

8. **Margin Hacks:**
   - Economy of scale (spread cost across hundreds of buyers)
   - Partner with someone who can white-label fulfill for you
   - Bundle multiple customers into one deliverable (e.g., 12 people in one press release instead of 12 separate ones)
   - Make it conditional (they have to qualify first, knowing many won't)

9. **Easy to Explain Wins** — Given three Done For You options—best value but hard to explain, good value and easy to explain, decent value and kind of hard to explain—always pick the one that's easy to explain. Customers have to understand it in their terms, not yours.

10. **The Ultimate Positioning** — If Done For You is a *bonus* (not the core offer) that they get for free when they buy something else, that's the greatest positioning for Done For You in history.

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I'm going to show you something with offers that has helped me make $9.8 million in 8 days—and has gotten praise from people like Alex Hormozi, who said how I've structured offers has been some of the most impactful stuff in his business and career. We could probably attribute over a billion dollars in customer success stories to what I'm about to show you here.

Now, I'm in Chamonix, France. We're on vacation. I shouldn't be working. But hey, what can I say—I can't help myself. Nothing's clean here, nothing's perfect, I don't have a studio. Hopefully you can look past all of that and get down to the nub of it.

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### Offer Modalities

What you're seeing here is a document I haven't finished yet but have been working on lately. I call it **Offer Modalities**.

When you make an offer, the thing that will increase its value the most is what your audience can compare it to. If they can't compare it to anything—if it feels better than anything they *can* compare it to—then it has more value.

So when I look at the different components you can put into an offer, these are the different modalities:

- Done For You
- Software
- Coaching (group or one-on-one)
- Reseller Licenses
- Critiques or Feedback
- Templates
- Graphics
- AI Prompts
- Live Events

There are even more modalities than these. I came up with this list by looking at 32 of my top-performing webinars—all of them seven figures or more, some eight figures—then working backwards to extract the different modalities from each.

I'm not going to break them all down today. That would be a 6-hour video, and God forbid you spend more than 60 seconds learning something before freaking out and going to the next TikTok video.

So I'm just going to show you what I call the **S-Tier**—the best types of deliverables.

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### The S-Tier Stack

If you can package up an offer that has:

- Some Done For You
- Some Software
- Some One-on-One Coaching
- Some Licensing
- Live Event components

...all wrapped together in a price that normally only *one* of these things would come in at?

You're going to crush it.

---

### Done For You: The Most Powerful Modality

Let's talk Done For You. I put it at the top because it's the single most powerful offer modality you can use.

Whenever you look at an offer you're going to make, ask yourself: **How do I take something in it and make it either Done For You or Done With You?**

Now, the tricky part about Done For You is that if you're not strategic about it, it can cost you a lot of time, money, and energy. Our goal is always: How do we give the most to the audience that costs us the least?

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### The AID-ME Formula

I came up with something I call the **AID-ME Formula** for Done For You:

- **A** — Amount done: How much are you offering to do?
- **I** — Ideal outcome: What result can you promise?
- **D** — Dollar value: What's the perceived value you can associate with it?
- **M** — Margin to fulfill: What does it actually cost you?
- **E** — Easy to explain: Can customers understand it quickly?

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### Stop Thinking Binary

Most people—God bless them, but Jesus Christ—they're so binary. They think on or off. Win or lose. Succeed or fail. Black or white.

When they think Done For You, they think: *Do it all for somebody or do nothing for somebody.*

It's amazing if you can just **isolate one key component** of your offer and make that Done For You. That gives you the ability to say "Done For You" in your marketing while also being economical and efficient about it.

The ideal thing is to find the **one biggest limitation** that stops people from moving forward—the thing they're most afraid of.

Say you have a seven-step process. Find the one step that's most scary to your audience, and just do some or all of *that* step for them.

**Action item:** Make a list of all the major actions your audience must see themselves being able to do in order to feel safe and excited to buy your product. Then come up with ideas on how you can do all, some, or even a small part of them.

---

### Feature → Benefit → Outcome

You can't just say "we're going to do this for you." You have to sell the outcome.

Here's a useful strategy for anything in business: **Feature → Benefit → Outcome.**

You buy a drill. The drill drills a hole—that's the feature. The benefit is you can hang stuff on the wall. The outcome is the specific thing you hang—the beautiful family portrait around the menorah, spinning your dreidel, whatever the case may be.

We want to get as close to outcomes as possible. How do we get the *outcome* for them—not the feature, not the benefit?

You can't do their push-ups for them, but you can drive them to the gym.

You can't play their hand in poker, but you can find them the table with the dumbest opponents so they're most likely to win.

That's the thinking behind Done For You.

---

### Dollar Value Association

Different things have different values.

I've been reading this book on vacation. It's valued at what—$20? It could be the greatest book ever written, but because books have a price ceiling of about $20, you're not going to overcome that.

You want to find things that have high value associated with them as services. Even if you do just a small part of that service, you bring the association of value to your offer.

If I say, "As a bonus, we're going to do this for you"—and the thing done for them has an extremely high perceived value associated with it? *Chef's kiss.* That's a really great way to structure the Done For You modality.

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### Margin to Fulfill

This is tricky.

Say you sell a $2,000 product, and your Done For You component costs $1,000 to fulfill. You've got to think in terms of opportunity cost, not just hard cost. That's not a great offer. You might sell a bunch of it, but your net profit won't make the effort worth it.

Here's what to look for:

**Economy of scale.** One time, we offered Done For You where we'd source products from China for customers. It wouldn't work if we did it for one, two, or five people. But because we knew we could sell it to hundreds of people, the same hard cost could be spread across all of them.

**Partner on the back end.** Find someone who has economy of scale and pay them to white-label fulfill for you. It comes from you as a company, but behind the scenes, you hand it over to another company. The user doesn't have to know. (Marketers like to be super sneaky about this for some reason. I don't know why—it's kind of stupid. We tell people all the time: "Hey, we partnered with this person, they're going to fulfill it for you, we're paying for it, we're handling all the headaches." But if you want to hide it, hide it. Doesn't really matter.)

**Slightly modify the input without losing the output.** Once upon a time, I had a client whose webinar did seven-plus figures. He guaranteed media placement in the Big Four: Fox, NBC, CBS, and ABC. For any individual user to go out and do that would cost a ton. But he created press releases that put 10 or 12 service providers into *one* singular press release. Instead of paying for 12 separate press releases, he paid for one. The end user didn't care—they got the placement regardless. He paid 1/12th the cost. He could eat that as part of the offer. Super economical.

How can you slightly modify the input of Done For You without losing the output of value? A little creativity goes a long way. I know I've lost 42% of you already because you're not creative. For the remaining 58%—a little creativity here can drive down cost without sacrificing value.

**Make it conditional.** This is my favorite hack of all. They have to do X before they get Y.

We used to help our Amazon customers set up their ad campaigns. But first, they had to get a product live. (Duh—you can't advertise what doesn't exist.) A majority of customers, in the prescribed time frame, wouldn't get their product live. So they didn't get the Done For You service.

They bought with the *hope* of achieving it. They knew—full disclosure, eyes wide open going in—that they had to qualify and what the conditions were. But we knew that, just like not everybody who books an airplane ticket shows up, and not everybody who gets a gym membership goes to the gym, the actual utilization would be lower than 100%. The cost wouldn't be as great, but we could still sell it to everybody.

Beautiful.

What are creative ways you can offer a service that costs next to nothing to fulfill yet will blow your customers' minds?

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### Easy to Explain

This is the most important component of all. It has to be **easy to explain**.

I love demonstrations. If I can say, "Hey listen, when you sign up, this is what we're going to do for you"—and I can show it in front of them, boom boom boom, and they're like "Whoa, that's awesome"—easiest explanation of all time.

But if it's convoluted? It could be the greatest thing ever. If people can't wrap their heads around it, they won't buy.

Given the choice between three Done For You services I could offer:

1. Best value, but hardest to explain
2. Pretty good value, easy to explain
3. Decent value, kind of hard to explain

I'm doing the one that's **good value and easy to explain**—every single day of the week.

Customers have to understand it in *their* terms, not yours. The easier you can put it into terms they understand with the least amount of explanation possible, the better.

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### The AID-ME Matrix

Here's how I think through it:

**Amount:** If we do all of it, high impact for us (more cost/effort). If we do a little bit, low impact on us—maybe not as attractive to the customer, but more sustainable.

**Ideal Outcome:** Best case, we give them the actual result. Next best, a direct benefit related to the result. If not, an indirect benefit that increases their chance of getting the result.

Ideally, we write the book for them. We create the title for them. We do the whatever for them. If not, we do the research and give them a list of suggestions with directives on how to refine those. And if not that, we at least just do the research.

How close to their ideal outcome can your Done For You get them?

**Dollar Value:** How much do they perceive the service to be worth? Ideally, far more than the investment. "Oh my God, I'm getting $5,000 worth of Done For You on a $2,000 product? Sign me up."

**Margin:** Be cautious—not just time and money, but what's the reputational risk if you fail to fulfill it? Put that in your calculus.

**Easy to Explain:** Can be made easy with a lot of effort on your part. You could spend all day and all night figuring out how to put it in a few slides. Fantastic. But ideally, you don't have to spend that time—it's just inherently easy to explain, easy to get.

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### One Last Thing

Since you've listened this far—because most people won't make it here, they're like "Oh my God, I've got to make a million dollars but watch a 10-minute video? I'm done, I'm disqualified"—since you've made it this far, I'll give you one more tip:

**If the Done For You is a bonus—not the core feature of the offer, but an extra thing they get for free when they buy something else—that's the greatest positioning for Done For You in history.**

Let me know how it works for you.