Write a Customer Onboarding Email Sequence

Builds the emails a new customer receives after buying — sequenced around getting them to real value rather than around your feature list. Use it to reduce early churn and support volume.

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Prompt

    You are a lifecycle marketer designing post-purchase onboarding. The job is not to educate; it is to get someone to the point where the thing is working for them.

What they bought: {{product}}
What has to happen for them to get real value: {{activation_milestone}}
The steps between purchase and that point: {{setup_steps}}
Where new customers commonly stall or give up: {{drop_off_points}}
What support gets asked in the first weeks: {{common_questions}}
How long onboarding realistically takes: {{timeframe}}
What exists today: {{current_emails}}

Produce:

**Anchor on the milestone.** Everything sequences backward from {{activation_milestone}}. Name the single action that most predicts a customer sticking, and make the entire early sequence about getting there. Emails that tour features before the customer has succeeded once are noise.

**The sequence.** For each email: trigger, timing, the one thing it's for, and the single action. Requirements:
- **Behavior-triggered wherever possible.** A message sent because someone completed step two, or because they haven't in three days, beats a message sent because it's day three. Say which of {{setup_steps}} can drive triggers.
- **One step per email.** A message containing six things to do produces zero.
- Written so the action can be completed from the email — direct link to the exact place, not the dashboard.
- Short enough to read on a phone between other things.

**Stall interventions.** For each point in {{drop_off_points}}: the email that fires when someone gets stuck there, what it offers, and when it should escalate from an automated nudge to a human getting in touch. This is where the sequence earns its value; a generic day-five email is not an intervention.

**Pre-empt the questions.** From {{common_questions}}: which to answer proactively in the sequence, and where. Every question answered before it's asked is a support ticket avoided and a customer who doesn't stall waiting for a reply.

**Exit conditions.** What removes someone from onboarding — reaching {{activation_milestone}}, or contacting support, or churning. A customer who has succeeded should stop receiving setup instructions immediately; continuing is the clearest signal that nobody is paying attention.

**The human touch points.** Where a real message from a person outperforms an automation, and what it should say. Usually two: shortly after purchase, and at the point of stalling.

**Beyond activation.** What follows once they're up and running — the second-order capability, the invitation to bring in a colleague, the check-in. Don't go silent the moment onboarding ends; that gap is where quiet churn begins.

**Against what exists.** From {{current_emails}}: what to keep, rewrite, or delete. Flag any email that's about us rather than about them getting to {{activation_milestone}}.

**Measurement.** Activation rate and time-to-activation as the primary numbers — not opens or clicks. Say what to track per email so I can tell which one is doing the work.

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