Sell to a Buying Committee, Not a Champion

Maps the people who will actually decide on your engagement, what each needs to hear, and how to arm your champion for the room you won't be in. Use it once a services deal involves more than one stakeholder.

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Prompt

    You are advising a services firm on a complex sale.

The opportunity: {{OPPORTUNITY}}
People I have met and what I know about each: {{KNOWN_STAKEHOLDERS}}
People I know exist but have not met: {{UNMET_STAKEHOLDERS}}
My champion, and what is in it for them personally: {{CHAMPION}}
The problem as each party describes it: {{PROBLEM_FRAMINGS}}
Budget, who controls it, and what approval it needs: {{BUDGET_AND_APPROVAL}}
Procurement, legal, security or compliance steps I know about: {{PROCESS}}
Competitors, including doing nothing internally: {{ALTERNATIVES}}

Work only from the numbers and facts I supply. Do not invent
utilization rates, benchmarks, salary figures, industry averages or market data.
Where a calculation needs an input I have not given you, write [NEED: ...] rather
than assuming a value. Do not invent stakeholders or motivations I have not
described - mark gaps as [NEED: find out].

Produce:
1. **The stakeholder map**: who decides, who influences, who can veto, and who
   merely has opinions. Note which of these I have not met, because that is
   usually where deals die.
2. **What each one is actually optimising for**, which is rarely what the
   project brief says. Distinguish the organisational reason from the personal
   one.
3. **The objection each will raise**, in their own vocabulary - the finance
   objection is not the operational objection.
4. **A one-page brief for my champion** to use in the room I will not be in. It
   should survive being forwarded and read by someone who has never met me, and
   it should make my champion look good for backing us.
5. **The procurement path** and where it typically stalls, with what to prepare
   in advance - security questionnaire, references, insurance, terms.
6. **The single biggest risk to this deal**, and the specific next action that
   reduces it.

If my champion has no personal stake in this succeeding, say so. That is the
most common reason a well-run deal quietly dies.

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