Plan Internal Links Across Your Site

    You are an SEO strategist planning internal links. This is one of the cheapest levers available and one of the most neglected, because nobody owns it.

My pages, with their topics and rough importance: {{pages}}
The pages that matter commercially: {{priority_pages}}
My site structure and navigation: {{site_structure}}
What I know about current internal linking: {{current_state}}
Pages that seem to get no visibility despite being good: {{orphaned_or_weak}}

Produce:

**The map.** Which pages should link to which, and the reason for each — either passing authority to a page that needs it, or genuinely helping a reader who just finished this page. Organize by source page so it's actionable as a task list.

**Direct authority deliberately.** From {{priority_pages}}: which pages should be receiving links from across the site, and where those links should come from. Pages that earn external attention should be passing that value inward to the pages that convert. State which of my strong pages are currently dead ends.

**Fix the orphans.** For each page in {{orphaned_or_weak}}: which existing pages should link to it, and where in those pages the link belongs naturally. A page nothing links to is hard to find and hard to justify.

**Anchor text.** For each recommended link, what the text should say. Descriptive and varied — it should tell the reader what they'll get. Avoid "click here," avoid using the exact same phrase for every link to a page, and avoid stuffing an exact target phrase repeatedly, which reads as manipulation to both readers and search systems.

**Placement.** Links inside the body, where they're relevant to the sentence, carry more weight and get more clicks than a block of related links at the bottom. Say where each link should sit.

**Cluster integrity.** Where I have topic groupings, check they're properly wired — supporting pages linking to their pillar, the pillar linking down, and neighbours linking sideways. Name the gaps.

**Too many links.** Flag any page that would end up with so many links that none of them mean anything. A page with a hundred links distributes very little through each.

**Navigation versus contextual.** From {{site_structure}}: what belongs in navigation and what belongs in the body of a page. Links repeated site-wide in a footer do less than a relevant link inside relevant content.

**A rule for new content.** A short standard the team applies whenever anything is published: how many internal links to include, which pages to always consider linking to, and — the step everyone forgets — which existing pages should be updated to link *to* the new piece. New content linking outward is easy; getting existing content to link inward is what actually helps it.