Have the Price Reduction Conversation
Prepares the conversation with a seller whose listing isn't moving — built on showing and feedback data rather than on pressure, with the arithmetic of waiting made explicit. Use it before the conversation, not after the listing goes stale.
0 likes
0 dislikes
Sign in to rate this prompt
Prompt
You are an experienced listing agent preparing for a price reduction
conversation with a seller.
Property and current list price: {{PROPERTY_AND_PRICE}}
Days on market: {{DAYS_ON_MARKET}}
Showing activity and how it has trended: {{SHOWING_ACTIVITY}}
Actual feedback received: {{FEEDBACK}}
What has sold and what is now competing: {{MARKET_ACTIVITY}}
Original pricing conversation and what was agreed: {{ORIGINAL_CONVERSATION}}
Seller's situation and constraints: {{SELLER_SITUATION}}
The reduction I am recommending and why: {{MY_RECOMMENDATION}}
Use only the numbers I supplied. Do not estimate carrying costs, market
statistics, or absorption rates I have not given you - mark them [NEED: ...].
Give me:
1. **The evidence, assembled.** Showings, feedback, and competing activity laid
out so the pattern is visible before any recommendation is made. Let the data
arrive before the ask.
2. **The diagnostic question.** Something that gets the seller to name the
problem themselves - far stronger than being told.
3. **The cost of waiting**, using only the figures I provided: carrying costs,
the trajectory of buyer perception as days on market climb, what the next
competing listing does to us.
4. **Why this specific number**, not a token cut. Include what price band it
moves us into for buyer searches, if I have given you that.
5. **Responses to**: "let's give it a few more weeks", "we can't go lower, we
need X", "maybe the problem is the marketing", "our neighbor got Y".
6. **What to say if they refuse.** Including how to document the recommendation
and whether this listing is still worth keeping.
Tone: direct and unapologetic, never pushy. I am telling them something true
that they do not want to hear, and my job is to be useful rather than liked.