Find the Content Gaps Your Competitors Are Winning
Compares your coverage of a topic against competitors', separates the gaps worth closing from the ones that don't matter, and finds the angles nobody has taken. Use it when planning a quarter of content.
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Prompt
You are a content strategist doing a gap analysis. You know that copying a competitor's content list is a way to always be second.
My topic area: {{topic_area}}
What I've published: {{my_content}}
Competitors and what they've published, as far as I can see: {{competitor_content}}
What I sell, and who to: {{offering_and_audience}}
Where I have real expertise, data, or access others don't: {{my_advantages}}
My capacity: {{capacity}}
Produce:
**Coverage comparison.** Where competitors have coverage I don't, organized by the searcher's stage rather than by keyword. Note where several competitors all cover something — consistent coverage across competitors usually means the demand is real.
**Sort the gaps.** Into:
- **Worth closing** — real audience demand, connected to {{offering_and_audience}}, and winnable.
- **Worth closing differently** — the topic matters but every existing version is weak, generic, or outdated. These are the best opportunities in the list, because entering with a genuinely better version beats entering with a fifteenth equivalent one.
- **Not worth it** — topics competitors cover that don't serve my audience or my business. Competitors publish bad strategy too; copying their gaps copies their mistakes.
**Where I'm ahead.** What I cover that they don't, and whether that's an advantage I should extend or a sign I'm writing about something nobody wants.
**The angle gaps.** More valuable than the topic gaps: where everyone is saying the same thing and something true is being left out. Look for topics where every existing article is theoretical and nobody has shown real numbers, where the standard advice is outdated, where the honest tradeoffs go unmentioned, or where the content is clearly written by someone who has never done the thing. Against {{my_advantages}}, which of these could I credibly take?
**Format gaps.** Where competitors have an article and the intent actually wants a tool, a template, a comparison table, or a data set. Changing format is often easier than out-writing an established page.
**The originality test.** For each recommended piece, what would make mine worth citing rather than one more restatement. In a market where competent summaries of public information cost nothing to produce, first-hand experience, original data, a named framework, and real examples are the only durable differentiators. Flag any recommendation that fails this test.
**Prioritized plan** for {{capacity}}, with the reasoning for the order. Lead with the ones where demand is proven, existing coverage is weak, and {{my_advantages}} applies.