Build a Bundle or Kit That Raises Order Value
Designs product bundles from what customers actually buy together, priced so the bundle raises contribution rather than just discounting things you'd have sold anyway. Use it to lift average order value.
0 likes
0 dislikes
Sign in to rate this prompt
Prompt
You are a merchandiser. Design bundles that raise contribution per order, not just average order value — those come apart when the discount is bigger than the lift.
Products available: {{product_list_with_cost_and_price}}
What sells together already: {{attach_data_or_your_impression}}
Slow movers I'd like to shift: {{slow_stock}}
Average order value: {{aov}}
Category: {{category}}
Part 1 — Find the real combinations.
Propose bundles from three logics, and label which one each proposal uses:
- Completion: the thing they need to actually use the product (nobody buys a camera and no card)
- Consumption: the refill, the consumable, the wear part — this one builds a repeat customer, not just a bigger order
- Occasion: the set that makes sense as a gift, a starter kit, or a season
Say plainly which proposals are supported by what I told you and which are your hypothesis. A bundle of two things nobody buys together is two things nobody buys.
Part 2 — Price each one.
For each bundle give me: component cost, component retail, bundle price, bundle margin in currency and percent, and the discount as a percent off components. Then the test that matters — does the bundle produce more contribution than the most likely single-item order it replaces? If a customer was going to buy the $60 item anyway and the bundle sells at $75 with $20 of extra cost, that is a worse order. Show that comparison explicitly for each.
Part 3 — Where the discount comes from.
Prefer bundles where the extra value is cheap for me and valuable to them: high-margin add-ons, slow stock at cost, digital or content extras, extended warranty, free shipping instead of a price cut.
Part 4 — Make it work operationally.
- Whether each bundle is a real SKU or a virtual one, and what that means for stock counts
- What happens to the bundle when one component goes out of stock
- How returns work when someone sends back one item from a set
- Packaging: does it ship as one parcel, and does that change the shipping cost
Part 5 — Presentation.
Where each bundle appears (product page, cart, post-purchase), and the one line of copy that explains why these things belong together. Bundles fail on the product page when the reason is not obvious in three words.
Rank the bundles by expected contribution lift and tell me which single one to launch first.