The Futur
Education company for creative professionals, teaching the business skills design training leaves out — pricing, sales and client work.
About The Futur
The Futur teaches designers and creative professionals the commercial half of the job: pricing, positioning, sales conversations and running a practice, all of which formal design education tends to omit entirely.
The sales material is notable for being taught from the buyer's chair. Its founder recounts the best sales call he was ever subjected to — a caller who opened by naming his objections before he could, describing exactly the doubts about cost, delay and unverifiable results that he was in fact holding — and the conclusion drawn is that pre-empting objections requires knowing what they actually are, which most sellers guess at.
The honesty extends to the ending: he hired that firm, they could not deliver, and he fired them. The lesson survives the outcome, which is the point of telling it.
Sources
1 totalIf You're Doing THIS in Sales Calls, You’re Losing Clients
Do you have any other tips to get ahead of the objections? Do you know what the objections are? The biggest tip is to know what the objections are. So, I'll give you an example. Okay. One of the be...