7 Traits Of Irresistible Offers: How To Create Offers That People Want To Buy

          1. **Price vs. Value** - Price is only an issue in the absence of value
2. **The Buyer's Mental Scale** - Every purchase decision weighs price against perceived value
3. **Seven Traits of an Irresistible Offer:**
   - Easy to understand
   - Highly desirable
   - High perceived value
   - Easy to get
   - Believable and credible
   - Low risk or no risk
   - Urgency

## Make Them an Offer They Can't Refuse

One of the most important things I've learned in business is this: make an offer they can't refuse.

**Price is only an issue in the absence of value.**

You have to let people know they can't say no to your offer. In my case, if they say no, they know what's going to happen—I send one of my guys to their house with a baseball bat to teach them what it means to say no to Don Corleone.

I'm joking. But here's the truth: when a consumer is making a buying decision, they have a mental scale in their mind. *Do I want to buy this, or do I not?* It's price versus value. Price versus value.

If the value is great enough, they have no problem paying the price. But price will always be an issue if you don't offer enough value.

Let me teach you the seven traits of an irresistible offer.

## Trait #1: Easy to Understand

You don't want your offer to be confusing. "You get this, and you get this, and you get that"—a bunch of stuff that makes no sense. That's not irresistible. That's overwhelming.

An irresistible offer is usually a single idea. One simple idea the consumer can under…
          

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