7 Step Savage Advertising System - Live Demo

        ## Topics & Main Speaking Points

1. **Introduction to the Savage Advertising System** — A 7-step, beginner-friendly process for creating 50+ ads per week using AI
2. **Step 1: Product & Story Input** — Feeding AI all relevant product information
3. **Step 2: Avatar Discovery** — Finding low-hanging fruit buyers and larger whale markets
4. **Step 3: Kindergarten Simple Pitch** — Distilling the sales message to fourth-grade comprehension level
5. **Step 4: Angle Generation** — Using swipe files to generate dozens of ad angle ideas
6. **Step 5: Script Creation** — Matching angles to proven winning scripts
7. **Step 6: Shot Lists & Filming** — Generating B-roll checklists for production
8. **Step 7: Editing & Organization** — Hiring editors cheaply, naming conventions, staying organized
9. **The 40-swing philosophy** — Why volume matters for finding winners

### Introduction

Instead of giving you a sales pitch, I'm going to walk you through my 7-step Savage Advertising System. This is the exact system I built for my own brands to launch 50 ads per week. It's the most beginner-friendly, zero-brain-required process I've ever created.

If you suck at selling, barely know what you're doing, but have stuff you need to sell — this is for you.

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### Step 1: Tell the AI About Your Product and Story

I use Claude 4.5 — it's the most powerful AI as of this writing. I paste in a simple prompt, then add everything about the product.

I also have a story extraction document. If there's a spokesperson or someone with an amazing story behind the product, I paste in this prompt and it asks questions that help me pull out the narrative.

I save all of this in an organized space where I keep my authority figures and product information. That's Step 1 — paste in the product info and anything else the AI needs to know.

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### Step 2: Find the Avatar

For any product, there are people ready to buy who don't need much convincing. Then there are big whale markets — cold traffic that needs more work.

I paste in my "low-hanging fruit" prompt, which I recently combined with my "10x market" prompt. This is one of the coolest things about AI — we can now do mass hyper-personalized targeting. We can really nail someone in the heart with the exact experience they're going through. This would have taken a massive amount of research before. Now AI enables it quickly.

The AI searches the internet, searches Reddit, and finds low-hanging fruit opportunities. It identifies people already spending money to solve this problem, frustrated users, and what they're saying.

But the real power comes with the avatars. For example, with a focus/attention product, the AI might identify:

- **The Caffeine Crasher** — people who built up a tolerance to coffee, already ritualized, already spending money on coffee
- **The Adderall User** — people who don't like being on medication
- **The Remote Work Struggler** — people struggling to focus while working from home
- **The Foggy Professional** (the big avatar) — people who work part-time, go to college, believe they should be able to focus but can't

I copy these avatars and save them in an organized space. Anytime I want to write about a specific avatar, I can paste it in and create different variations.

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### Step 3: The Kindergarten Simple Pitch

This is something I created 10 years ago. If you think about mass America, they're not the smartest people on the planet. We need to speak kindergarten simple — in a way a fourth grader could understand.

This prompt helps me see the pitch from a high level:

- **The Problem** — what makes them feel bad
- **The Root Cause** — why they have this problem
- **The Root Solution** — the fix for that root cause
- **How It Works** — ingredients, modules, mechanisms
- **Amazing Benefits** — functional outcomes
- **Emotional Benefits** — how they feel after

It's basically: sad → here's how you transform → happy.

To get someone to buy, imagine they're in a dark cave. They need to see the light at the end of the tunnel. They need to see the boards on the bridge so they feel confident they can walk out of their situation.

For the Foggy Professional avatar, it might look like this:

- **Problem:** Can't focus more than 20-30 minutes without getting distracted
- **Emotional pain:** Working harder than ever but their brain is betraying them; they used to be sharp
- **Root cause they believe:** Brain is exhausted, burned out, never gets a break; coffee used to work; they've built up a tolerance
- **Root solution:** Need to feed the brain, not just stimulate it; nourish it so it works better on its own
- **How it works:** Take the mushroom, it supports nerve growth factor, after a few weeks the fog lifts
- **Amazing benefit:** Think better
- **Emotional benefit:** Feel like myself again

Getting this right is crucial. Some of the biggest mistakes I've made in my copywriting career came from messing up the root cause of the problem or assuming I knew what it was without studying from experts.

I save this kindergarten simple pitch so anytime I want to start writing to this avatar, I can paste it into any AI and be ready to go.

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### Step 4: Generate Angle Ideas

Now the magic happens. I paste in my AI Copywriter prompt, which brings the AI up to speed on all the coolest techniques I've learned — keeping things kindergarten simple, not being a yes-man, staying FTC compliant.

Then I paste in my Banger Angle Generator prompt. My skill has never been being a genius copywriter — it's that I spent 10,000 hours in swipe tools over the last 10 years. I've studied winning ads left and right. I took a lot of angles from those winners and created this monster prompt.

It takes the kindergarten simple pitch and breaks down tons of different angles:

- "3 signs your brain fog isn't just stress"
- "5 warning signs your brain's running on empty"
- "Signs you're not tired — your brain is starving"
- "Hey, stop drinking coffee when you're tired. Here's why it's making things worse."
- "People think brain fog is just part of getting older. That's completely false."

These are first-sentence ideas. Tons of them. Then I use a "pick your 10 best" prompt, and AI looks at all these angles, considers the avatar, and decides which ones are best. It gives bullets on what a script could look like.

For example: "I used to need four cups of coffee just to feel normal. I was asking my doctor about Adderall. Then I found this."

That's a fascinating angle.

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### Step 5: Create Winning Scripts

This is why the system is so beginner-friendly — it's all copy and paste.

I go to my Short Form Ad Swipe File. These are massive ads that did huge numbers — like 86 million views. I have all the scripts broken down step by step.

I paste in my Angle Matching prompt, then paste in the entire swipe file document. The AI takes the 10 best angle ideas and matches them to the 10 best scripts, reverse-engineering winners.

Whenever someone asks me to review their script, I always ask: "What was the winning script you rewrote?" I need to judge how well they modeled the winner. We're building off the backs of what already works. That's the Savage Advertising System process.

The AI generates scripts like:

> "Here's 3 signs your brain is running on empty. You need four cups of coffee to feel normal. You forget what you're about to say mid-sentence. By 2 p.m. you're cooked — can't focus on anything..."

Or it takes a massive winning format like "This is what would happen if you took X every day for 2 weeks" and adapts it:

> "Day one, you don't feel very different. That's normal. It's not caffeine — it's feeding your brain something it's missing. After week two, you notice little things. You're not reaching for the third cup of coffee. You're not zoning out. The 2 p.m. crash isn't really there. Day 14, the fog lifts..."

Script after script after script. I save each one in an organized system — the script, who wrote it, who edits it, the spokesperson, everything in one place.

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### Step 6: Generate Shot Lists for Filming

If you're the authority figure or working with one, you can just paste in this prompt and it generates all the B-roll you need.

I personally like to shoot 50-70 little shots so I have tons of material. If I'm hiring a UGC person, I pay them about $100 per script. If I give them 3-5 scripts, I'll ask if they can do the B-roll for free on top.

The AI outputs a checklist: pour a cup of coffee, then a second, then a third. Look tired. Look exhausted. Zone out. Walk into a room and forget why. Show the 2 p.m. crash. Blurry vision. And so on.

I tell people: "You don't have to shoot everything, but here's a checklist for ideas so we can start turning this stuff out."

I also have prompts for getting testimonials from clients and hiring UGC creators off platforms like Backstage.

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### Step 7: Editing and Organization

I show exactly what I post on Upwork to get videos edited for $35 each. Send the editor the scripts, send them the B-roll, and they're off to the races.

I also have a naming convention prompt to help organize all the ads. When you have lots of different variations, you need to name and organize them so you can see what works.

Everything lives in one dashboard. Products here. Stories and spokespeople here. Systems and processes below — so anyone on your team knows how to do stuff step by step.

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### The 40-Swing Philosophy

Here's what I believe: it takes no brain to sell anything these days with the right system. But the key to success with video ads is you have to swing 40-50 times to find a winner. You wouldn't expect which angle is going to work. It's just what it takes.

I've been saying this for 10 years. It's the 40th variation that often cracks it.

This system makes it easy to swing fast — to dig down one rabbit hole and find the winning angles that let you be profitable on ads.