Why “Better” Loses and “Different” Wins

          You don't have to be better in business. You just have to be different. People think that they need to be better than everyone in order to win. They have to have the best tactic, the best sales script, the best strategy. But that's not really how marketing actually works. Instead, it's better to be different. And here's what I mean. I can exactly replicate the Mona Lisa, but that doesn't mean I can sell it for millions of dollars. And I could add a mustache to the Mona Lisa to try to enhance it…
          

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