These 7 Principles Built Everything I've Sold

          # Seven Marketing Principles from $100M+ in Sales

1. **Price isn't the problem—belief is.** If customers believe your product will work, they'll find the money to buy it.

2. **The best product doesn't win. The best-positioned product wins.** Make your offering obviously better than the competition.

3. **Every dollar follows attention.** Learn to get attention, keep attention, and convert attention—or do it for others and cash in on their audience.

4. **People don't buy products—they buy pro…
          

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