The Dark Playbook Behind Success (Mind Control & Propaganda)

          # The Psychology of Mass Movements, Marketing & Success

*Lessons from Bernays, Napoleon Hill, Dan Kennedy, and the Legends of Direct Response*

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## Topics & Main Speaking Points

### 1. Edward Bernays & The Psychology of Mass Movements
- Sigmund Freud discovered the subconscious mind for psychology
- His nephew Edward Bernays applied these concepts to marketing and mass movements
- Bernays' first campaign was selling World War I to America — through emotion, not logic
- Before Bernays, peo…
          

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