The Anti-Sales Method that's Made me $250m+

          **Core Topic:** How to structure offers by separating what you sell (the core) from what you give away as a bonus—and why the bonuses are almost always more important than what people actually pay for.

**Main Speaking Points:**

1. **Every Good Offer Needs Bonuses** — You have what people pay for (the core) and the extra goodies you throw in to sweeten the deal. Any offer that can be made should have at least one bonus attached.

2. **Start by Listing Everything** — In a perfect world, if it c…
          

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