Comparing Offers with the SAME service, but different values

          1. **Value-based pricing vs. service-based pricing** - The core concept being taught
2. **The three tiers of offers** - $1 (commodity), $100K (service), $1M (outcome)
3. **Shifting from "what you do" to "what they get"** - Selling results, not tasks
4. **Authority positioning** - How premium offers include status/positioning benefits
5. **Lead generation as the ultimate outcome** - What business owners actually want to buy

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Let me show you the difference between offers that sell the same s…
          

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