marketing analytics

Measure Paid Performance When Attribution Is Broken

Builds a measurement approach that doesn't depend on platform-reported numbers — holdout tests, blended metrics, and simple incrementality checks. ...

Set Your Target CPA and ROAS From Unit Economics

Works out what you can actually afford to pay for a customer using margin, repeat purchase, and payback period — instead of picking a target that f...

Work Out Which Content Actually Drives Revenue

Connects content to pipeline honestly — including the pages that influence deals without ever getting last-click credit — and tells you where to st...