Business Validation

Create a detailed ideal customer avatar

Build a customer avatar

Connect your background to opportunities

Don't ignore things that you already know.

Thoughtful Product Design

When people are piecing together 10 different tools to solve one problem that tells you everything you need to know. Identify and build the right...

Urgent Problems

Find a growing market that you can do something different in.

Top 5 urgent and painful problems

Validate business ideas with specific examples. Get proof that customers are facing this problem.