The Offer Is King

          Hello everyone and welcome back to I guess my show. So anyways, um I guess you could call it show, I don't know, thoughts. Anyways, so um I wanted to make something. So this is called the offer is king. Um and that's because the offer is king. So if you have a good enough offer, you don't have to sell hard. You don't have to have amazing copy or amazing creative. Um you just get a lot of people uh to sign up for your thing. And so if you really think about your business, most businesses should be founded on a core offer that is exceptional, right? An irresistible offer. That is what it's going to grow the business, right? And so what I want to walk you through is uh three really good offers, uh the three components of those offers, and then seven ways to ethically use free. So um we're going to cover a lot of ground really fast. So, um, three of the greatest offers of all time were Domino's offer. Some of you guys may remember this, but it was, um, uh, delivered to your door in 30 minutes or it's free, right? That's an irresistible offer. And they had pizza. But because of that, people wanted to make the order. They didn't have to sell them on it. They saw the offer and when they were hungry, they were like, "Shoot, in 30 minutes, I can do that. I can have pizza at my door." And sometimes it's almost gamification. It's almost a challenge that's like, "Well, if it's not in 30 minutes, I get the pizza free." So um it's it was something that was incredibly compelling and it was…
          

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